ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’re given the ability to promote your store however you would like to.
On paper, it may appear easy, but it isn’t. Customers interact with you and go through social media and blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter is not enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Changing Name On Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It permits users to design newsletters and campaigns for any product or service built in HTML templates. Being an online platform uses automation to create a more efficient campaign. When the email is sent to recipients, you can look at the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified for an updated appearance. You can tweak the colors, font, or style. If you are able to code your own template also works.
RSS to Email Templates
For those running a blog, you are able to convert the content of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant updates to subscribers through emails instead of the website.
There’s a caveat. Not all email templates work with RSS feeds.
When you select a template, be sure you choose one that works with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and do not have distracting elements blocking the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading, font, style, and color. Images can be utilized in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to work with Google Analytics, it is not currently possible. It’s a feature they have to develop as time passes. Also, points for incorporating a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Think live survey results as well as sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails performs best, and it can be utilized as the basis for future emails.
It is attainable to discover information like CTA in the event that you change a particular part in the layout. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction on how the tests would go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails opened, pages visited, link clicks, and so on.
To divide the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The method they use at least is sending emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get this way can be utilized in future campaigns. Based on what they accomplish it is possible to utilize Aweber for better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened, link clicks, site visits, sales made, and so on. AWeber Changing Name On Email
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags can determine the emails that are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create a list of up to 10 contacts using the form. Although you can manually enter the information, it’s possible to import them instead. It speeds the process and that you don’t experience the anxiety. They accept these file types when they import:
You have the decision of using a pre-generated subject line , or creating your own. Except when making one, you need to wait for confirmation by the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Changing Name On Email
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The main difference between these plans and other email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support by chat, phone or via email.
With the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The company’s watermark will appear each time you’ll send an email. Features like A/B testing won’t be available, but you can begin your marketing here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they come from. One way or another the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you run an online store and have access to essential vital features.
The main selling points are its many templates, data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have the budget to spend on. The greatest part is that the customer support is available 24/7. For those with no marketing background Their Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can benefit from the campaign you’ll make.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Most Frequently asked questions (FAQs) AWeber Changing Name On Email
What is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or veteran, you can make your campaign more visible to all potential customers. The company was established in 1998, and it helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber offer support for customers?
They offer it. Customer support on Aweber is accessible during business hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through the form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will start by applying a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to work together with Facebook Analytics as well.