ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the option of marketing the store in the way you wish to.
It might sound simple, but it’s not. Customers interact with you, go through social media and blog posts, and much more. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter is not enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Chrome Extension
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product that are based in HTML templates. As a platform that makes use of automation to create a more efficient campaign. When the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified for an updated style. You can alter the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you can change the content from your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any content with an existing RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a caveat, however. Some email template templates are compatible with an RSS feed.
When you select the template, make certain to select one that can also work with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions blocking the registration form. It’s just a way to let subscribers to fill in their information.
You can design the heading the font, style, and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Bonus points for having the landing page of in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results, sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part does the best job, and can be used as the one for any future email campaigns.
There is a possibility of locating details like CTA when you change an element or design. You can try this by testing three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There is no limit on how the tests would go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you have to go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The method they use at least is sending emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The data you collect will be useful in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for more effective results.
You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchase made, and so on. AWeber Chrome Extension
If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags will determine the emails that are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with a form. While you can manually input the information, it’s possible to import them. This speeds up the process , so you won’t feel the stress. They will accept the following file types when importing:
You have the option of making use of a pre-generated subject line or creating your own. If you create one, you need to wait for confirmation by your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans can use these services. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Chrome Extension
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This will ensure that people know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support by chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s logo will appear each time you send an email. Features like A/B testing may not be available, but you can begin your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they come from. In some way or other the additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to the most essential features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have the budget to invest in. The best part, customer service is readily available. If you don’t have a marketing background, their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid plan it’s priced reasonably. It’s not too expensive but you’ll make the most of the campaign you make.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Chrome Extension
What is Aweber?
An email-based marketing service is a must for businesses and digital marketers. If you’re a novice or seasoned professional you can help your campaign be more visible to all potential customers. The company was established in 1998 and has helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and more. Some of them will need a dedicated widget or additional code to ensure seamless integration.
Does Aweber have customer service?
They do. Customer service on Aweber is available during working hours via chat, phone or via email. Aweber also provides its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to work with Facebook Analytics as well.