ECommerce and Email Marketing go together. When you manage the online business, you’ll have the power to market the store in the way you wish to.
It could sound easy, but it isn’t. You engage with customers by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Click Funnel
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any service or product based upon HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. When the email is delivered to recipients, you can look at the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh style. You can change the color and fonts, or even the style. When you can, coding your own template which also works as well.
RSS to Email Templates
For those running a blog, you are able to transform the contents of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via emails instead of the site.
There’s a caveat, however. Not all email templates are compatible with RSS feed.
If you decide to use a template, be certain to select one that is compatible with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They collect data and there are no distractions hindering the sign-up form. All it does is allow users to provide their information.
You can create the heading and font, style and color. Images can be utilized to create a page that will look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Plus points for including a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Imagine live survey results as well as sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one performs best, and it can be used to determine the best option for future email campaigns.
It’s possible to find information such as CTA in the event that you change one particular aspect of the design. You can try this by testing three emails , mixing and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any subject in your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. The issue is when users choose and mix segments.
The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather here can be used in future campaigns. Based on the type of campaign they are, you can make use of Aweber for more effective results.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens and clicks on links, website visits, purchases made, etc. AWeber Click Funnel
If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags will determine which emails are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts using a form. While you can manually input the details, it’s also feasible to upload them. This speeds the process and you don’t have to tension. They will accept the following file types for import:
You have the decision of using a pre-generated subject line or making your own. In the event of creating one, you have to wait for confirmation from the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone, live chat, or email, you can receive their advice. All subscription plans can use them. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Click Funnel
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found on this page. This will ensure that people know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll cater to. All plans have access to 24/7 customer service via chat, phone, or via email.
With the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The watermark of the company will be present every time you mail an email. Features like A/B testing may not be usable, but you can start your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign and see the source of these data. One way or another the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan in the absence of funds to purchase. The best part is that the customer support is available 24/7. For those who have no marketing background the Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive and you will benefit from the campaign you develop.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) AWeber Click Funnel
What is Aweber?
An email-based marketing service is a must designed for companies and digital marketers. Whether you are a beginner or experienced, you can help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and many more. Some of them require an additional widget or code to ensure seamless integration.
Does Aweber offer customer support?
They do. Customer support on Aweber is available during working hours by phone, chat, or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts with the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.