ECommerce and Email Marketing go in tandem. If you own the online business, you’re given the ability to promote your store in the way you wish to.
It might appear easy, but it isn’t. You engage with customers, go through social media and blog posts, and so on. There is also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
These days, even the static newsletter is not enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Click Through List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any service or product based on HTML templates. Being an online platform, it makes use of automation to create a simple campaign. When the email is delivered to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to create a fresh appearance. You can change the color, font, or style. When you can, coding your own template also works.
RSS feed to Email Templates
If you run blogs, you can convert the content of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via email instead of going to the site.
There’s a caveat, however. Some email template templates work with an RSS feed.
If you decide to use a template, be sure to find one that works with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and there are no distractions hindering the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading, font, style, and color. Images can be utilized to create a page that will look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop in the future. Plus points for including on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys as well as sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one does the best job, and will be used as the one to send out future emails.
It’s possible to find information like CTA in the event that you change a particular part or design. It is possible to try this by testing three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose to mix and match segments.
The workaround they have at least is sending emails to various lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The data you collect here can be used for future campaigns. Based on the type of campaign they are you could make use of Aweber to get better results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchase made, etc. AWeber Click Through List
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts with a form. While you can manually input the data, it is also feasible to upload them instead. This speeds up the process so you don’t have to anxiety. It will accept these types of files when they import:
You have the option of choosing a pre-generated subject line or making your own. In the event of creating one, you must wait for confirmation from your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone, live chat, or email, you can have their help. All subscription plans have the ability to use them. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Click Through List
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat, or email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited by 500 users on your account. The watermark of the company will be present every time you mail an email. Features such as A/B testing will not be usable, but you can start your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data from your campaign in action and where they come from. In one way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the budget to spend on. The greatest part is that the customer support is available 24/7. For those who have no marketing background the Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid subscription it’s priced reasonably. It’s not too expensive and you will make the most of the campaign you will create.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Commonly asked questions (FAQs) AWeber Click Through List
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional you can help your campaign be more visible to all potential customers. The company was established in 1998 and has helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs like Salesforce, web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or coding to ensure seamless integration.
Does Aweber provide support for customers?
They can. Customer support on Aweber is available during business hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts using a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.