ECommerce and Email Marketing go together. If you own an online store, you’ll have the ability to promote your store in the way you wish to.
In writing, this might appear easy, but it isn’t. You engage with customers, go through social media, review blog posts, and more. There is also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter is not enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Click To Call Button
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based in HTML templates. As an online platform uses automation to create a simple campaign. When the email is sent to subscribers, you can view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to create a fresh appearance. You can alter the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you can convert the content of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any content with already an RSS feed. It provides instant notifications to subscribers via emails instead of the site.
There’s a caveat. Some email template templates work with an RSS feeds.
So when you choose a template, be certain to select one that is compatible with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. It’s just a way to let users to provide their information.
You can create the heading the font, style, and the color. Photos can be also used to create a page that will look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on in the future. Also, points for incorporating on a landing page the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it is used as the one to send out future email campaigns.
There is a possibility of locating data such as CTA when you change an element or design. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need to visit the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The method they use at the very least is to send emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you get will be useful in future campaigns. Based on what they accomplish it is possible to make use of Aweber for better outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. AWeber Click To Call Button
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. The tags can determine the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts via an online form. Although you can manually enter the details, it’s also feasible to upload them. It will speed the process and you don’t have to anxiety. It will accept these types of files when importing:
You have the option of choosing a pre-generated subject line , or making your own. Except when making one, you need to wait for verification from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans can use them. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Click To Call Button
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This will ensure that people have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone or email.
In the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The company’s logo will appear each time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing here.
To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign and see the source of these data. In some way or other the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and have access to vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have the funds to purchase. The greatest part is that customer service is readily available. For those with no experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive and you will get the best out of the campaign you make.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Click To Call Button
What is Aweber?
An email-based marketing service is a must for companies or digital marketers. No matter if you’re a beginner or veteran it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or code to make the integration smooth.
Does Aweber offer support for customers?
They offer it. Customer support on Aweber is available during business hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts through an online form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.