ECommerce and Email Marketing go hand-in-hand. In running an online store, you have the option of marketing the store the way you want to.
In writing, this could seem straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
Today, even a static newsletters aren’t enough to draw attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Cn I Have A Subscriber On More Than One List?
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any item or service built in HTML templates. As an online platform, it makes use of automation to create a simple campaign. When the email is delivered to subscribers, you can view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to create a fresh style. You can alter the colors as well as the font or style. When you can, coding your own template also works.
RSS for Email Templates
If you run blogs, you can transform the contents of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This gives instant notifications to subscribers via email instead of going to the website.
There’s a catch, though. Some email template templates work with RSS feed.
When you select a template, be sure you choose one that can also work with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
You can design the heading the font, style, and color. Photos can be also used to create a page that will look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Plus points for including the landing page of the email marketing system at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in the email itself. Imagine live survey results, sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part is most effective, and can be used as the one for any future emails.
It’s possible to find information like CTA when you change an element in the layout. You can try this by testing three emails , mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.
The workaround they have at the very least is to send emails to several lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The data you collect will be useful in future campaigns. Based on what they accomplish you could make use of Aweber for more effective results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, purchases made, etc. AWeber Cn I Have A Subscriber On More Than One List?
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create lists of up to 10 contacts with an online form. Although you can manually enter the information, it’s feasible to upload them. It speeds up the process so that you don’t experience the anxiety. They accept these file types when importing:
You have the decision of making use of an already-generated subject line or making your own. In the event of creating one, you must wait for confirmation by Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber Cn I Have A Subscriber On More Than One List?
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This makes sure that users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support by phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you’ll mail an email. Features like A/B testing won’t be available, but you can start your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign in action and where they came from. In some way or other the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and have access to vital features.
The main selling points are its many templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the budget to spend on. The best part, the customer support is available 24/7. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover this.
If you’re enrolled in an paid plan It’s affordable too. Not too much but you’ll benefit from the campaign you will create.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) AWeber Cn I Have A Subscriber On More Than One List?
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs and digital marketers. If you’re a novice or seasoned professional it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress, etc. Some of them will need an additional widget or code to make the integration smooth.
Does Aweber offer support for customers?
They offer it. Customer support on Aweber is available during business hours by phone, chat or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts with the form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.