ECommerce and Email Marketing go hand-in-hand. If you own the online business, you have the option of marketing the store the way you want to.
In writing, this may appear easy, but it isn’t. It’s about engaging with customers and go through social media, review blog posts, and more. You also have the chance of making a sale following the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Combine 2 Segments
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any item or service built on HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. After the email is sent to recipients, you can look at the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable for an updated appearance. You can alter the colors, font, or style. If you are able to code your own template this is also possible.
RSS to Email Templates
For those running blogs, you can convert the content of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat, however. Not all email templates can be used with an RSS feed.
If you decide to use a template, be sure to find one that is compatible with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used in this section to make the site look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not currently possible. This is a feature that they will have to develop as time goes by. Also, points for incorporating the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results as well as sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails performs best, and it will be used as the one for any future emails.
It’s possible to find details like CTA when you change a particular part in the layout. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction on how the tests would go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. The issue is when users select the segments and then mix them.
The solution they can use at least is sending emails to several lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect here can be used in future campaigns. Depending on what they do you could use Aweber for more effective results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchase made, and so on. AWeber Combine 2 Segments
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. Tags can be used to determine the emails that are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create a list of up to 10 contacts using an online form. While you can manually input the data, it is also feasible to upload them. It speeds the process and you won’t feel the tension. They will accept the following file types when importing:
You have the decision of using an already-generated subject line or making your own. Except when making one, you must wait for verification by Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat, or by email, you’ll get their input. All subscription plans can use them. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Combine 2 Segments
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support via chat, phone, or email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s watermark will be present every time you’ll send an email. Features like A/B testing won’t be available, however, you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also view the data of your own campaign in action and where they come from. In one way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and have access to vital features.
The most important selling point is its many templates including data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The greatest part is that the customer support is available 24/7. If you don’t have a experience in marketing the Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you develop.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Combine 2 Segments
What is Aweber?
Aweber is an email marketing platform for businesses as well as digital marketing. No matter if you’re a beginner or veteran you can increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or code to ensure seamless integration.
Does Aweber provide customer service?
They offer it. Customer support on Aweber is accessible during business hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with a form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.