ECommerce and Email Marketing go together. In running your own online shop, you have the power to market the store in the way you wish to.
On paper, it may seem simple, but it’s not. It’s about engaging with customers, go through social media, review blog posts, and more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Combine Segments
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service built on HTML templates. As a platform that makes use of automation to create a simple campaign. When the email is sent to the subscribers, you can view the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized for an updated style. You can change the color as well as the font or style. When you can, coding your own template also works.
RSS to Email Templates
For those running blogs, you can convert the content of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a caveat. Some email template templates are compatible with RSS feed.
So when you choose a template, be sure you choose one that is compatible with them. If it is not, the template will still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and do not have distracting elements taking away from the sign-up form. It’s just a way to let subscribers to give their details.
You can create the heading, font, style, and color. Photos can also be used here to make the page look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it could be used with Google Analytics, it is not yet possible. It’s a feature they must work on in the future. Bonus points for having the landing page of in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Imagine live survey results and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one is most effective, and will be utilized as the basis for future newsletters.
It’s possible to find information like CTA when you alter an element or design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The workaround they have at least is sending emails to multiple lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you get this way can be utilized in future campaigns. Based on the type of campaign they are, you can use Aweber to get better results.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on user actions: email opens or clicks on links, site visits, purchases made, and so on. AWeber Combine Segments
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can decide the emails that are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with a form. While you can manually input the details, it’s also feasible to upload them. It speeds the process and that you don’t experience the tension. They accept these file types when importing:
You have the decision of choosing a pre-generated subject line , or making your own. If you create one, you have to wait for verification from Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat or email, you can get their input. All subscription plans can use these services. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber Combine Segments
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat, or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will be present every time you send an email. Features like A/B testing won’t be available, however, you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the data from your campaign and see where they come from. In one way or another, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you have access to the most essential features.
The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have enough budget to invest in. The best part, the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid plan it’s priced reasonably. The cost is not excessive, and you can benefit from the campaign you create.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) AWeber Combine Segments
What exactly is Aweber?
An email-based marketing service is a must that is suitable for businesses and digital marketers. Whether you are a beginner or veteran you can help your campaign be more visible to any potential audience. The company was established in 1998 and has helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or programming to facilitate the integration.
Does Aweber offer customer service?
They offer it. Customer support on Aweber is accessible during business hours by phone, chat or via email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts using the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.