ECommerce and Email Marketing go together. In running an online store, you have the power to market the store in the way you wish to.
In writing, this might sound straightforward, but it’s actually not. It’s about engaging with customers, go through social media and blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter is not enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Communications 215 825 2196
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service based in HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to the subscribers, you are able to view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified for an updated look. You can change the color as well as the font or style. When you can, coding your own template which also works as well.
RSS to Email Templates
For those running blogs, you can change the content from the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. It provides instant updates to subscribers via email instead of going to the website.
There’s a caveat, however. Not all email templates are compatible with an RSS feed.
When you select a template, be certain to select one that works with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time goes by. Also, points for incorporating the landing page of the email marketing system at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Think live survey results and scores from sports games as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and will be utilized as the basis to send out future email campaigns.
It’s possible to find details like CTA in the event that you change a particular part of the design. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There is no limit on how the tests would go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users select and mix segments.
The workaround they have at a minimum is to send emails to several lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get this way can be utilized for future campaigns. Depending on what they do you could use Aweber for better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, sales made, etc. AWeber Communications 215 825 2196
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with a form. Although you can manually enter the details, it’s also possible to import them. It speeds up the process , so you won’t feel the stress. They accept these file types when importing:
You have the option of making use of an already-generated subject line or creating your own. If you create one, you must wait for confirmation by the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans can use them. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Communications 215 825 2196
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support by chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s watermark will be present every time you make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they came from. In some way or other these features can significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you get access to vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free plan even in the absence of budget to invest in. The greatest part is that service for customers is always available. For those with no experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you’ll create.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Communications 215 825 2196
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or veteran you can make your campaign more visible to all potential customers. The company was founded in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional coding to make the integration smooth.
Does Aweber have support for customers?
They do. Customer support on Aweber is accessible during business hours by phone, chat or via email. It also offers an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts using an online form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin by applying tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.