ECommerce and Email Marketing go hand-in-hand. In running an online store, you’re given the ability to promote your store the way you want to.
In writing, this might appear easy, but it isn’t. Customers interact with you by using social media, interact with them, review blog posts, and so on. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber and how email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Communications Autoresponder
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service based on HTML templates. As an online platform, it makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to create a fresh look. You can change the color as well as the font or style. If you are able to code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you can convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This gives instant notifications to subscribers via emails instead of the website.
There’s a caveat. Not all email templates work with RSS feed.
If you decide to use a template, be certain to select one that works with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They capture data, and there are no distractions taking away from the sign-up form. It’s just a way to let users to provide their information.
You can design the heading the font, style, and color. Photos can also be used here to make the page look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time goes by. Also, points for incorporating a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content within an email. Consider live results from surveys and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it is utilized as the basis to send out future newsletters.
It’s possible to find information like CTA when you change one particular aspect of the design. You can try this by testing three different emails while mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is in your database. This includes emails opened, pages visited, link clicks, and so on.
To segment the data, you have to go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.
The solution they can use at least is sending emails to several lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized for future campaigns. Depending on what they do it is possible to utilize Aweber for more effective results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens and clicks on links, website visits, sales made, etc. AWeber Communications Autoresponder
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create a list of up to 10 contacts with a form. Although you can manually enter the information, it’s possible to import them. This speeds the process and you won’t feel the tension. They will accept the following file types when they import:
You have the decision of using a pre-generated subject line or creating your own. In the event of creating one, you have to wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat, or email, you can receive their advice. All subscription plans can use them. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber Communications Autoresponder
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This will ensure that people are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support by phone, chat or email.
In the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing won’t be available, however, you can begin your marketing from here.
In the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also see the results of your campaign as it is being implemented and also where they came from. In one way or another these features can assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and have access to vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to spend on. The best part is that service for customers is always available. For those who have no experience in marketing, their Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid subscription It’s affordable too. The cost is not excessive but you’ll benefit from the campaign you’ll create.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Communications Autoresponder
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs or digital marketers. Whether you are a beginner or veteran you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or code to make the integration smooth.
Does Aweber offer customer service?
They do. The customer service of Aweber is accessible during business hours via phone, chat or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts through an online form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.