ECommerce and Email Marketing go in tandem. In running an online store, you’ll have the power to market the store however you would like to.
It may sound simple, but it’s not. It’s about engaging with customers and go through social media reviewing blog posts and much more. You also have the chance of making a sale following the advertisement. One method to promote is through email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Communications Careers
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any product or service that are based on HTML templates. Being a platform uses automation to create a more efficient campaign. After the email is delivered to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to give a modern style. You can alter the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you are able to convert the content of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a caveat, however. Not all email templates work with an RSS feed.
If you decide to use a template, be sure you choose one that is compatible with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They collect data and no distracting elements are hindering the registration form. All it does is allow users to provide their information.
You can create the heading and font, style and the color. Images can be utilized to create a page that will look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. It’s a feature they must work on as time goes by. Bonus points for having a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in emails themselves. Think live survey results as well as sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one is most effective, and will be used to determine the best option for any future newsletters.
It’s possible to find data such as CTA when you change a particular part of the design. You can test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.
The method they use at a minimum is to send emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are, you can utilize Aweber to get better results.
You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchases made, etc. AWeber Communications Careers
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. While you can manually input the information, it’s easy to transfer them. It will speed up the process so you don’t have to tension. It will accept these types of files when they import:
You have the decision of making use of a pre-generated subject line or making your own. Except when making one, you need to wait for confirmation by Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling, live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Communications Careers
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This makes sure that users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support by chat, phone, or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s logo will be present every time you’ll send an email. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the results of your campaign and see the source of these data. In some way or other the additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have enough budget to spend on. The greatest part is that the customer support is available 24/7. For those who have no marketing background Their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in an paid plan It’s affordable too. Not too much but you’ll make the most of the campaign you’ll make.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Frequently asked questions (FAQs) AWeber Communications Careers
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs or digital marketers. No matter if you’re a beginner or experienced it is possible to make your campaign more visible to all potential customers. The company was established in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need an additional widget or coding to make the integration smooth.
Does Aweber have customer support?
They do. Customer support on Aweber is accessible during business hours via phone, chat or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts with an online form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will start by applying tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work with Facebook Analytics as well.