ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’ll have the option of marketing the store in the way you wish to.
It may seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media, review blog posts, and more. You also have the chance of making a sale after the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter is not enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Communications Credit Card Charge
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product built upon HTML templates. As a platform that makes use of automation to create a more efficient campaign. When the email is delivered to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh look. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS to Email Templates
For those running a blog, you can change the content from your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. It provides instant notifications to subscribers via email instead of going to the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feeds.
If you decide to use a template, be sure to find one that works with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They capture data, and no distracting elements are taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
You can create the heading the font, style, and color. Images can be utilized to create a page that will look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Bonus points for having on a landing page the email marketing system at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within the email itself. Imagine live survey results, sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and will be used as the one for future newsletters.
There is a possibility of locating details such as CTA in the event that you change an element in the layout. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The solution they can use at the very least is to send emails to several lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Depending on what they do you could use Aweber for better outcomes.
You can automate the email marketing process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, and so on. AWeber Communications Credit Card Charge
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags can determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts via an online form. Although you can manually enter the information, it’s possible to import them. It speeds up the process so you don’t have to anxiety. They accept these file types when they import:
You can choose between making use of a pre-generated subject line , or making your own. If you create one, you need to wait for verification from Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. AWeber Communications Credit Card Charge
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The watermark of the company will be present every time you’ll mail an email. Features such as A/B testing will not be available, but you can begin your marketing here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. In some way or other, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you get access to vital features.
The most important selling point is its many templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The greatest part is that customer service is readily available. If you don’t have a experience in marketing Their Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid plan, it’s reasonably priced too. Not too much and you will get the best out of the campaign you’ll create.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Commonly asked questions (FAQs) AWeber Communications Credit Card Charge
What is Aweber?
The Aweber platform for email marketing is designed designed for businesses and digital marketers. If you’re a novice or experienced, you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or code to ensure seamless integration.
Does Aweber have customer service?
They can. Customer service on Aweber is accessible during business hours via chat, phone or via email. It also offers its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts through an online form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.