AWeber Communications Jobs

aweber-review

ECommerce and Email Marketing go in tandem. In running an online store, you’re given the ability to promote your store in the way you wish to.

On paper, it could seem easy, but it isn’t. Customers interact with you and go through social media reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.

Today, even a static newsletter is not enough to grab one’s interest. If you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber, how it works with email marketing, and what you can do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber AWeber Communications Jobs

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates could be out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any item or service based upon HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you are able to view the information through their stats.

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified for an updated appearance. You can change the color and fonts, or even the style. If you are able to code your own template which also works as well.

RSS to Email Templates

For those running a blog, you are able to convert the content of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This provides immediate updates to subscribers via email instead of going to the website.

There’s a catch, though. There aren’t all templates for email that can be used with an RSS feeds.

So when you choose a template, be certain to select one that is compatible with them. If not, the template can still work without them.

Landing Page Builder

Landing Pages are the newer features added in Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.

You can design the heading and font, style and color. Images can be utilized to create a page that will appear professional to prospective subscribers.

However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Plus points for including a landing page for an email marketing platform at the very least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within the email itself. Imagine live survey results and scores from sports games, weather updates, and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one does the best job, and can be used as the one for future newsletters.

It is attainable to discover information such as CTA in the event that you change a particular part in the layout. You can test this by trying out three different emails while mixing and match. Most email marketing tools follow three variations as the industry standard.

There’s no restriction in how the tests could go, giving freedom on the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any subject within your database. This includes emails that are opened, pages visited, link clicks, and so on.

To separate the data, you’ll need to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. The issue is when users select to mix and match segments.

The workaround they have at a minimum is to send emails to several lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • History of an individual’s activity

The information you gather this way can be utilized in future campaigns. Based on what they accomplish it is possible to utilize Aweber for more effective outcomes.

Marketing Automation

You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchase made, and so on. AWeber Communications Jobs

If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”

Making a Subscriber List

Aweber lets you create an unlimited list of 10 contacts with an online form. While you can manually input the information, it’s possible to import them instead. This speeds the process and you don’t have to tension. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using a pre-generated subject line , or creating your own. If you create one, you must wait for confirmation by the Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from them. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Communications Jobs

If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This makes sure that users know what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat or via email.

Free Plan

In the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s logo will be present every time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a price

In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also the source of these data. In some way or other these features can significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you have access to vital features.

The main selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even in the absence of funds to purchase. The best part, the customer support is available 24/7. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.

If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you make.

Aweber is a great choice for email marketing for any beginning businessmen and marketers.

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Commonly asked questions (FAQs) AWeber Communications Jobs

What exactly is Aweber?

An email-based marketing service is a must designed for companies and digital marketers. No matter if you’re a beginner or veteran it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped businesses of all sizes.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or coding to make the integration smooth.

Does Aweber have customer support?

They can. Customer service on Aweber is available during working hours by phone, chat, or email. It also offers an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using the form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.

What are the campaigns that work within Aweber?

Campaigns within Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to work together with Facebook Analytics as well.

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