AWeber Communications Products

aweber-review

ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the option of marketing the store the way you want to.

It could sound simple, but it’s not. It’s about engaging with customers, go through social media and blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is through email marketing.

Nowadays, even a static newsletters aren’t enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber and how it works with email marketing, and what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Communications Products

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates may look outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any product or service built in HTML templates. As a platform, it makes use of automation to make a streamlined campaign. After the email is sent to the subscribers, you are able to view the details through their statistics.

AWeber Communications Products

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to create a fresh style. You can tweak the colors and fonts, or even the style. When you can, coding your own template which also works as well.

RSS to Email Templates

For those running a blog, you are able to transform the contents of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.

There’s a catch, though. Not all email templates work with an RSS feeds.

When you select a template, be sure you choose one that can also work with them. If it is not, the template will still be used without the templates.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. It’s just a way to let users to provide their information.

You can design the heading and font, style and color. Images can be utilized here to make the page look professional for potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. This is a feature that they will must work on as time goes by. Also, points for incorporating the landing page of the email marketing system at least.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.

It includes the use of dynamic content in an email. Think live survey results, sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part performs best, and it can be utilized as the basis to send out future email campaigns.

There is a possibility of locating data like CTA when you change an element or design. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools follow three variants since it’s the industry standard.

There’s no restriction in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any topic in your database. This can include emails opened, pages visited, link clicks, etc.

To segment the data, you have go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select and mix segments.

The workaround they have at least is sending emails to several lists. You can exclude lists from mailings, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.

You can also look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • An individual’s history of activities

The data you collect this way can be utilized in future campaigns. Depending on what they do you could make use of Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. AWeber Communications Products

If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags can decide which emails are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”

Creating a Subscriber List

Aweber allows you to build an unlimited list of 10 contacts using an online form. While you can manually input the data, it is also easy to transfer them. It speeds up the process so you won’t feel the anxiety. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line or creating your own. If you create one, you need to wait for verification from Aweber. Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans can use them. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. AWeber Communications Products

If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This makes sure that users are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone, or email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear each time you’ll send an email. Features like A/B testing may not be usable, but you can begin your marketing efforts here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

In this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also see the results of your campaign in action and where they came from. One way or another these features can significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you have access to essential vital features.

The most important selling point is its numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have enough funds to purchase. The best part, customer service is readily available. If you don’t have a marketing background the Knowledge Base can give you sufficient information to answer the basics.

When subscribed to an paid plan It’s affordable too. It’s not too expensive but you’ll make the most of the campaign you create.

Aweber could be the best choice for email marketing for any beginning businessmen and marketers.

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Most Frequently asked questions (FAQs) AWeber Communications Products

What exactly is Aweber?

An email-based marketing service is a must that is suitable for entrepreneurs and digital marketers. If you’re a novice or veteran you can make your campaign more visible to any potential audience. The company was established in 1998 and helped companies that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and more. Some of them require the use of a specific widget or coding to facilitate the integration.

Does Aweber have customer service?

They offer it. The customer service of Aweber is available during business hours via chat, phone or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts with the form. If you’re able to, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.

How do campaigns function in Aweber?

Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin by applying a tag to the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.

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