ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’ll have the option of marketing the store in the way you wish to.
On paper, it may appear straightforward, but it’s actually not. You engage with customers by using social media, interact with them and blog posts, and so on. You also have the chance of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletter isn’t enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Communications,
Pros
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- Cloud-based
- AMP to send emails
Cons
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber Features
Aweber provides an email-based marketing service for both individuals and businesses. It allows users to create newsletters and campaigns for any product or service built on HTML templates. Since it is a platform uses automation to create a simple campaign. After the email is delivered to subscribers, you are able to view the details through their statistics.
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Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to give a modern appearance. You can alter the colors, font, or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you are able to change the content from the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the site.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feeds.
If you decide to use a template, be sure to find one that can also work with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow users to provide their information.
You can design the heading and font, style and color. Images can be utilized to create a page that will look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time goes by. Plus points for including a landing page for an email marketing platform at the very least.
> > Click Here to Sign up AWeber Today < <
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within an email. Consider live results from surveys and scores from sports games or weather updates, and more. Basically, the news goes to you. Sounds familiar?
A/B Testing
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails does the best job, and is used as the one for any future newsletters.
It’s possible to find information like CTA when you change an element in the layout. You can test this by trying out three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Data Segmentation
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you need to visit the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select to mix and match segments.
The workaround they have at least is sending emails to multiple lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
> > Click Here to Sign up AWeber Today < <
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect will be useful for future campaigns. Depending on what they do you could make use of Aweber for better outcomes.
Marketing Automation
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. AWeber Communications,
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create a list of up to 10 contacts via a form. Although you can manually enter the information, it’s feasible to upload them. This speeds up the process , so you won’t feel the anxiety. They accept these file types when importing:
- XLS
- XLSX
- CSV
- TVS
- TXT
You can choose between choosing a pre-generated subject line , or making your own. Except when making one, you must wait for verification from Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat or by email, you’ll have their help. All subscription plans have the ability to use these services. Email and live chat support is available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Communications,
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
> > Click Here to Sign up AWeber Today < <
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support by phone, chat, or email.
Free Plan
With the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you mail an email. Features such as A/B testing will not be available, however, you can begin your marketing from here.
Pro Plan
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign as it is being implemented and also the source of these data. In one way or another, these additional features will greatly aid your marketing plan.
Conclusion
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you get access to essential vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have the funds to purchase. The best part is that service for customers is always available. For those who have no experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid plan It’s affordable too. It’s not too expensive and you will get the best out of the campaign you will create.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
> > Click Here to Sign up AWeber Today < <
Most Frequently asked questions (FAQs) AWeber Communications,
What is Aweber?
An email-based marketing service is a must designed for entrepreneurs or digital marketers. If you’re a novice or veteran you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and many more. Some of them require an additional widget or coding to ensure seamless integration.
Does Aweber offer support for customers?
They can. Customer service on Aweber is available during working hours by phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts with the form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to work with Facebook Analytics as well.