ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’re given the option of marketing the store however you would like to.
It might appear easy, but it isn’t. It’s about engaging with customers and go through social media and blog posts, and much more. You also have the chance of making a sale after the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter is not enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Compared To Convert Kit
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any product or service built in HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. When the email is sent to subscribers, you can view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized for an updated look. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
If you run a blog, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any content with already an RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a catch, though. Not all email templates work with RSS feed.
If you decide to use a template, be certain to select one that is compatible with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They capture data, and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can create the heading, font, style, and the color. Photos can be also used here to make the page look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time goes by. Plus points for including on a landing page in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within the email itself. Imagine live survey results as well as sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one does the best job, and is utilized as the basis to send out future email campaigns.
There is a possibility of locating data such as CTA when you change an element in the layout. You can try this by testing three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any subject in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need to visit your “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose the segments and then mix them.
The method they use at least is sending emails to various lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The data you collect here can be used for future campaigns. Based on what they accomplish, you can use Aweber for more effective outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, and so on. AWeber Compared To Convert Kit
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent out to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using the form. While you can manually input the details, it’s also easy to transfer them instead. It speeds the process and you won’t feel the stress. They will accept the following file types when importing:
You have the option of making use of an already-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation from your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat, or email, you can receive their advice. Every subscription plan can benefit from them. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Compared To Convert Kit
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are available here. This will ensure that people know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer support via chat, phone, or email.
With the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing may not be usable, but you can start your marketing here.
For the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they came from. In one way or another these features can assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you have access to the most essential features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The greatest part is that the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you enough information to cover that.
If you’re enrolled in an paid plan, it’s reasonably priced too. Not too much, and you can get the best out of the campaign you develop.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Frequently asked questions (FAQs) AWeber Compared To Convert Kit
What is Aweber?
Aweber is an email marketing platform designed for businesses or digital marketers. Whether you are a beginner or seasoned professional it is possible to make your campaign more visible to all potential customers. The company was established in 1998 and has helped companies regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress, etc. Some of them will need an additional widget or coding to facilitate the integration.
Does Aweber have customer support?
They offer it. The customer service of Aweber is available during business hours by phone, chat or via email. It also offers the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts through an online form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.