ECommerce and Email Marketing go in tandem. In running the online business, you’re given the power to market the store however you would like to.
In writing, this could appear simple, but it’s not. Customers interact with you and go through social media, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter is not enough to attract attention. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Compared To Getresponse
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any item or service that are based upon HTML templates. As an online platform uses automation to create a simple campaign. Once the email has been sent to the recipients, you can look at the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to give a modern look. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
If you run blogs, you can change the content from the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This provides immediate updates to subscribers via emails instead of the website.
There’s a catch, though. Some email template templates are compatible with RSS feeds.
When you select a template, be certain to select one that can also work with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and there are no distractions blocking the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used here to make the page look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. It’s a feature they must work on as time passes. Bonus points for having on a landing page the email marketing system at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within the email itself. Consider live results from surveys as well as sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and will be utilized as the basis to send out future newsletters.
It is attainable to discover information like CTA when you change an element in the layout. You can test this by trying out three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any subject in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.
The workaround they have at the very least is to send emails to multiple lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Depending on what they do you could utilize Aweber for more effective results.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. AWeber Compared To Getresponse
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags will decide the emails that are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using a form. Although you can manually enter the information, it’s feasible to upload them instead. This speeds up the process , so you won’t feel the stress. They accept these file types when importing:
You have the option of making use of a pre-generated subject line or creating your own. If you create one, you must wait for verification from your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans can use them. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Compared To Getresponse
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This makes sure that users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The difference here compared to existing email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer service via phone, chat or email.
In the Free Plan, you get access to Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s logo will be present every time you mail an email. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.
In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also view the data of your own campaign as it is being implemented and also where they come from. One way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and have access to the most essential features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well with the free plan when you don’t have enough budget to invest in. The best part, the customer support is available 24/7. If you don’t have a marketing background Their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive but you’ll get the best out of the campaign you create.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) AWeber Compared To Getresponse
What is Aweber?
The Aweber platform for email marketing is designed designed for businesses and digital marketers. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional code to facilitate the integration.
Does Aweber have support for customers?
They offer it. The customer service of Aweber is accessible during business hours via chat, phone, or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts with an online form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.