AWeber Compared To Response

aweber-review

ECommerce and Email Marketing go in tandem. If you own the online business, you’ll have the option of marketing the store the way you want to.

On paper, it could sound easy, but it isn’t. You engage with customers, go through social media reviewing blog posts and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.

These days, even the static newsletter is not enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber the way the email marketing process works, as well as what you can do.

aweber-logo

Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Compared To Response

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates could be old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any item or service based in HTML templates. Since it is an online platform that makes use of automation to create a more efficient campaign. Once the email has been sent to recipients, you can look at the information through their stats.

AWeber Compared To Response

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh style. You can alter the colors as well as the font or style. If you are able to code your own template this is also possible.

RSS for Email Templates

For those running blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This provides immediate updates to subscribers via emails instead of the site.

There’s a catch, though. Some email template templates are compatible with an RSS feed.

When you select the template, make certain to select one that works with them. If not, the template can still work without them.

Builder of the Landing Page

Landing Pages are the latest feature that were added to Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.

You can create the heading, font, style, and the color. Images can be utilized in this section to make the site look professional for potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s something they’ll have to develop in the future. Also, points for incorporating the landing page of an email marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.

It also combines using dynamic content in an email. Think live survey results as well as sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one does the best job, and will be used to determine the best option for any future email campaigns.

There is a possibility of locating data like CTA in the event that you change one particular aspect in the layout. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.

There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject in your database. This includes emails that are opened, pages visited, link clicks, and so on.

To segment the data, you’ll need go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.

The workaround they have at the very least is to send emails to multiple lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.

You can also look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • History of an individual’s activity

The information you gather here can be used for future campaigns. Depending on what they do it is possible to make use of Aweber for better outcomes.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchases made, and so on. AWeber Compared To Response

When a subscriber clicks an email link, Aweber assigns tags for the subscriber. The tags can decide the emails that are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to create a list of up to 10 contacts via the form. While you can manually input the information, it’s easy to transfer them. This speeds the process and you don’t have to anxiety. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line , or making your own. If you create one, you need to wait for confirmation from your Aweber team. It could take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what stands out from the rest. If you’re calling or live chat or by email, you’ll get their input. Every subscription plan can benefit from them. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber Compared To Response

If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This makes sure that users have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Free and Pro. The difference here compared to other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone or email.

Free Plan

In the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The watermark of the company will appear every time you make an electronic mail. Features like A/B testing may not be available, but you can start your marketing efforts here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber to request a quote

In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they come from. In one way or another the additional features will significantly help in your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to essential vital features.

The major selling points are its many templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background the Knowledge Base can give you enough details to help you understand this.

If you’re enrolled in a paid subscription it’s priced reasonably. The cost is not excessive and you will get the best out of the campaign you’ll create.

Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.

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Most Frequently asked questions (FAQs) AWeber Compared To Response

What is Aweber?

Aweber is an email marketing platform for entrepreneurs and digital marketers. Whether you are a beginner or experienced, you can increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped businesses that were of any size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or coding to ensure seamless integration.

Does Aweber provide support for customers?

They can. Customer service on Aweber is accessible during business hours by phone, chat or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using an online form. If you’re able to manually input the information manually.

Can you delete a list on Aweber?

Yes. You can remove the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.

What are the campaigns that work within Aweber?

Campaigns in Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin by applying an application tag on the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.

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