AWeber Comparison Mailchimp

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ECommerce and Email Marketing go hand-in-hand. In running an online store, you have the ability to promote your store the way you want to.

It may seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.

These days, even the static newsletter is not enough to draw attention. If you have a plan to implement, you can say hi to Aweber.

This review will cover Aweber the way the email marketing process works, as well as what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Comparison Mailchimp

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates might appear out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for both individuals and businesses. It lets users create newsletters and campaigns for any product or service that are based upon HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. After the email is sent to subscribers, you are able to view the data through their statistics.

AWeber Comparison Mailchimp

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to create a fresh style. You can alter the colors as well as the font or style. If you’re able, you can code your own template which also works as well.

RSS feed to Email Templates

For those running a blog, you are able to change the content from an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This gives instant updates to subscribers via emails instead of the website.

There’s a caveat. Some email template templates are compatible with an RSS feed.

If you decide to use the template, make sure you choose one that can also work with them. If not, the template can still work without them.

Builder of the Landing Page

Landing Pages are the latest feature that were added to Aweber. They capture data, and there are no distractions taking away from the registration form. It’s all it takes is to allow users to provide their information.

You can design the heading, font, style, and the color. Photos can be also used to create a page that will look professional to potential subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not currently possible. This is a feature that they will have to develop as time goes by. Bonus points for having the landing page of in an email-marketing platform at the very least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.

It includes the use of dynamic content within an email. Consider live results from surveys as well as sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part is most effective, and will be used to determine the best option for any future emails.

It’s possible to find information like CTA when you change an element in the layout. You can test this by trying out three emails as you mix and mix and match. The majority of email marketing tools use three variations as the industry standard.

There is no limit regarding how tests will be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you’ll need go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.

The method they use at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • An individual’s history of activities

The information you gather this way can be utilized in future campaigns. Depending on what they do it is possible to use Aweber for more effective results.

Marketing Automation

You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings, link clicks, site visits, purchases made, etc. AWeber Comparison Mailchimp

When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to create a list of up to 10 contacts using an online form. While you can manually input the information, it’s feasible to upload them instead. It speeds up the process so you don’t have to stress. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing a pre-generated subject line or making your own. Except when making one, you have to wait for confirmation from the Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what sets it apart from the other. If you’re calling, live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Comparison Mailchimp

If you’re still new to the email marketing world, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This makes sure that users are aware of the things they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose between: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer service via phone, chat, or email.

Free Plan

With the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, but you can begin your marketing here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a price

With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also the source of these data. In some way or other the additional features will significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you have access to vital features.

The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have the funds to purchase. The best part is that service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.

If you’re enrolled in a paid plan it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you develop.

Aweber can be the go-to email marketing tool for all marketing or businessperson alike.

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Most Frequently asked questions (FAQs) AWeber Comparison Mailchimp

What exactly is Aweber?

An email-based marketing service is a must designed for businesses and digital marketers. If you’re a novice or veteran it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped businesses of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional code to make the integration smooth.

Does Aweber have customer service?

They offer it. Customer service on Aweber is accessible during business hours by phone, chat or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts using an online form. If you can enter the information manually.

Can you delete a list on Aweber?

Yes. You must remove the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.

How do campaigns function within Aweber?

Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.

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