ECommerce and Email Marketing go in tandem. In running the online business, you have the option of marketing the store however you would like to.
In writing, this may appear simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Comparison
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any item or service built in HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. When the email is sent to the recipients, you can look at the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable for an updated appearance. You can change the color, font, or style. When you can, coding your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you can transform the contents of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any content with already an RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feed.
If you decide to use a template, be sure to find one that is compatible with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s all it takes is to allow users to provide their information.
You can create the heading and font, style and color. Images can be utilized to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. It’s something they’ll have to develop in the future. Also, points for incorporating a landing page for an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content within emails themselves. Think live survey results as well as sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one does the best job, and will be utilized as the basis to send out future emails.
There is a possibility of locating information like CTA in the event that you change a particular part or design. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose to mix and match segments.
The workaround they have at the very least is to send emails to various lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you gather here can be used in future campaigns. Depending on what they do you could utilize Aweber to get better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened, link clicks, site visits, sales made, and so on. AWeber Comparison
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags can decide the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts via the form. Although you can manually enter the information, it’s feasible to upload them. It will speed up the process , so you don’t have to anxiety. They accept these file types for import:
You have the decision of using a pre-generated subject line , or making your own. If you create one, you need to wait for confirmation from Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or email, you can get their input. All subscription plans can use these services. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. AWeber Comparison
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This will ensure that people are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The difference here compared to other email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer service via phone, chat, or email.
With the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear each time you’ll send an email. Features like A/B testing won’t be available, but you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign and see where they came from. One way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you have access to vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of budget to spend on. The best part is that the customer support is available 24/7. For those with no experience in marketing the Knowledge Base can give you enough information to cover this.
If you’re enrolled in an paid plan it’s priced reasonably. The cost is not excessive and you will make the most of the campaign you will develop.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Most Frequently asked questions (FAQs) AWeber Comparison
What is Aweber?
The Aweber platform for email marketing is designed for businesses as well as digital marketing. No matter if you’re a beginner or veteran you can make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional coding to facilitate the integration.
Does Aweber offer customer support?
They do. The customer service of Aweber is accessible during business hours via chat, phone or email. It also offers an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts using an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.