AWeber Competitors

aweber-review

ECommerce and Email Marketing go together. When you manage your own online shop, you have the ability to promote your store however you would like to.

On paper, it could sound simple, but it’s not. Customers interact with you and go through social media and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.

Today, even a static newsletter is not enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber and how the email marketing process works, as well as what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Competitors

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates might appear old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any product or service based in HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. When the email is sent to recipients, you can look at the data through their statistics.

AWeber Competitors

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to give a modern appearance. You can tweak the colors and fonts, or even the style. When you can, coding your own template this is also possible.

RSS for Email Templates

For those running a blog, you can convert the content of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the site.

There’s a caveat. Some email template templates work with an RSS feed.

If you decide to use a template, be sure you choose one that works with them. If you don’t, the template could be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features introduced in Aweber. They capture data, and do not have distracting elements blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.

You can create the heading the font, style, and the color. Images can be utilized here to make the page look professional to potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not possible at the moment. This is a feature that they will must work on in the future. Plus points for including on a landing page in an email-marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.

It also combines using dynamic content within the email itself. Think live survey results and scores from sports games, weather updates, and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part is most effective, and is utilized as the basis for future email campaigns.

It is attainable to discover data like CTA when you alter an element in the layout. You can test this by experimenting with three emails , mixing and match. The majority of email marketing tools use three variations as the industry standard.

There’s no restriction regarding how tests will go, giving freedom on the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.

To separate the data, you need go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.

The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • An individual’s history of activities

The information you gather this way can be utilized in future campaigns. Depending on what they do you could use Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. AWeber Competitors

If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags will determine which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber lets you create an unlimited list of 10 contacts with an online form. While you can manually input the information, it’s feasible to upload them. It speeds up the process so that you don’t experience the tension. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line or making your own. In the event of creating one, you must wait for confirmation by the Aweber team. It could take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat, or email, you can have their help. All subscription plans can use them. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber Competitors

If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This ensures that the users have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers you’ll be catering to. All plans offer 24/7 customer support by chat, phone, or email.

Free Plan

If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will be present every time you make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing here.

Pro Plan

In the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a price

With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the results of your campaign and see where they came from. In some way or other, these additional features will significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and have access to essential vital features.

The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well with the free plan when you don’t have the budget to invest in. The best part, service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.

If you are enrolled in a paid subscription it’s priced reasonably. It’s not too expensive, and you can get the best out of the campaign you’ll develop.

Aweber could be the best choice for email marketing for any beginning businessmen and marketers.

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Commonly asked questions (FAQs) AWeber Competitors

What exactly is Aweber?

The Aweber platform for email marketing is designed that is suitable for entrepreneurs or digital marketers. No matter if you’re a beginner or experienced it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped businesses of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require an additional widget or programming to make the integration smooth.

Does Aweber offer customer support?

They can. The customer service of Aweber is available during working hours via phone, chat, or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts using the form. If you are able manually input the data manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at any time.

How do campaigns function within Aweber?

Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.

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