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aweber-review

ECommerce and Email Marketing go in tandem. If you own your own online shop, you’ll have the option of marketing the store in the way you wish to.

In writing, this might appear easy, but it isn’t. It’s about engaging with customers, go through social media reviewing blog posts and much more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.

Today, even a static newsletter is not enough to draw interest. If you have a plan in your mind, send a message to Aweber.

This review will talk about Aweber the way it works with email marketing, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber AWeber Conference

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates could be old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service based in HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. When the email is delivered to recipients, you can look at the details through their statistics.

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated style. You can change the color and fonts, or even the style. When you can, coding your own template this is also possible.

RSS feed to Email Templates

If you run a blog, you can change the content from your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any content with already an RSS feed. It provides instant updates to subscribers via email instead of going to the site.

There’s a caveat. Not all email templates work with an RSS feeds.

When you select the template, make sure to find one that works with them. If not, the template can be used without them.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s just a way to let subscribers to fill in their information.

You can design the heading and font, style and the color. Photos can also be used to create a page that will look professional for potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you also expect it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time goes by. Also, points for incorporating on a landing page an email marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content within emails themselves. Think live survey results as well as sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails is most effective, and is used to determine the best option for future newsletters.

There is a possibility of locating data like CTA when you alter one particular aspect or design. It is possible to test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.

There’s no limitation in how the tests could take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails opened, pages visited, link clicks, etc.

To separate the data, you have to go to your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.

The workaround they have at least is sending emails to several lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • History of an individual’s activity

The information you gather here can be used in future campaigns. Based on what they accomplish, you can use Aweber to get better results.

Marketing Automation

You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber Conference

When a subscriber clicks the link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to create an unlimited list of 10 contacts via the form. Although you can manually enter the details, it’s also easy to transfer them. It will speed the process and you won’t feel the stress. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line , or making your own. In the event of creating one, you have to wait for verification from Aweber. Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. When you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans have the ability to use these services. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber Conference

If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This makes sure that users know what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of subscribers that you can cater to. All plans offer 24/7 customer support by phone, chat or email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted by 500 users on your account. The company’s watermark will be present every time you’ll mail an email. Features like A/B testing may not be available, however, you can start your marketing from here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a quote

With this plan, you’ll get access to A/B tests and more essential features like marketing automation. You will also be able to see the data from your campaign as it is being implemented and also the source of these data. In some way or other these features can significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to vital features.

The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of funds to purchase. The best part is that customer service is readily available. For those who have no prior experience in marketing Their Knowledge Base can give you enough information to cover that.

If you are enrolled in a paid subscription It’s affordable too. It’s not too expensive, and you can benefit from the campaign you will make.

Aweber could be the best choice for email marketing for any beginning marketer or businessperson.

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Most Frequently asked questions (FAQs) AWeber Conference

What exactly is Aweber?

The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. If you’re a novice or experienced it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped companies of all sizes.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require an additional widget or code to ensure seamless integration.

Does Aweber offer customer support?

They can. The customer service of Aweber is accessible during business hours via chat, phone, or email. It also offers its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts using the form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.

What are the campaigns that work within Aweber?

Campaigns on Aweber can work by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.

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