ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you have the power to market the store the way you want to.
In writing, this could sound simple, but it’s not. You engage with customers, go through social media and blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletters aren’t enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber and how it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Confirmation Message Template
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It allows users to create newsletters and campaigns for any item or service based upon HTML templates. As a platform uses automation to create a more efficient campaign. After the email is delivered to recipients, you can look at the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to create a fresh appearance. You can change the color, font, or style. If you’re able, you can code your own template also works.
RSS to Email Templates
If you run blogs, you can convert the content of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat, however. Not all email templates can be used with RSS feeds.
If you decide to use the template, make sure you choose one that works with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They collect data and there are no distractions blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading the font, style, and the color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time goes by. Plus points for including on a landing page the email marketing system at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in the email itself. Think live survey results, sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and will be utilized as the basis to send out future email campaigns.
It’s possible to find information such as CTA in the event that you change an element of the design. You can test this by trying out three emails , mixing and match. Most email marketing tools follow three variations as the industry standard.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To segment the data, you need to visit the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The workaround they have at least is sending emails to several lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized in future campaigns. Depending on what they do it is possible to utilize Aweber for more effective results.
You can automate the email marketing process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. AWeber Confirmation Message Template
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent out to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts via an online form. While you can manually input the data, it is also possible to import them instead. It will speed up the process so you won’t feel the stress. They accept these file types when they import:
You have the option of using an already-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation by Aweber. Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans can use these services. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Confirmation Message Template
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available on this page. This ensures that the users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and other email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support via chat, phone or via email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The company’s watermark will appear every time you’ll make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they came from. In some way or other the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to the most essential features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have the budget to invest in. The greatest part is that service for customers is always available. If you don’t have a experience in marketing, their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid plan it’s priced reasonably. Not too much but you’ll benefit from the campaign you’ll create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) AWeber Confirmation Message Template
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses as well as digital marketing. No matter if you’re a beginner or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress and more. Some of them will need an additional widget or coding to ensure seamless integration.
Does Aweber have customer service?
They do. Customer support on Aweber is accessible during business hours by phone, chat or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts through an online form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.