ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’re given the option of marketing the store the way you want to.
On paper, it may sound easy, but it isn’t. Customers interact with you and go through social media and blog posts, and much more. There is also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
These days, even the static newsletters aren’t enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Confirmation Pending When Disabled
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It lets users create campaigns and newsletters for any service or product built upon HTML templates. Since it is a platform, it makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated style. You can tweak the colors, font, or style. If you are able to code your own template also works.
RSS for Email Templates
For those running a blog, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any content with the existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.
There’s a catch, though. Not all email templates work with RSS feeds.
So when you choose a template, be certain to select one that works with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used to create a page that will look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not yet possible. It’s something they’ll need to work on in the future. Also, points for incorporating the landing page of the email marketing system at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in an email. Consider live results from surveys and scores from sports games as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part performs best, and it is used to determine the best option to send out future email campaigns.
There is a possibility of locating details such as CTA in the event that you change one particular aspect of the design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation in how the tests could go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.
The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get will be useful in future campaigns. Based on what they accomplish, you can make use of Aweber to get better results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchase made, and so on. AWeber Confirmation Pending When Disabled
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create an unlimited list of 10 contacts via a form. While you can manually input the data, it is also feasible to upload them. It speeds up the process so you don’t have to anxiety. It will accept these types of files when they import:
You have the decision of using a pre-generated subject line , or creating your own. Except when making one, you have to wait for verification by your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or email, you can have their help. Every subscription plan can benefit from these services. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber Confirmation Pending When Disabled
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This makes sure that users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The distinction between this plan and other email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer support by chat, phone, or email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s watermark will be present every time you mail an email. Features like A/B testing won’t be available, but you can begin your marketing from here.
In the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also view the data from your campaign and see where they came from. In some way or other the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you get access to essential vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The best part, the customer support is available 24/7. If you don’t have a experience in marketing the Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid plan it’s priced reasonably. Not too much and you will make the most of the campaign you create.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Confirmation Pending When Disabled
What exactly is Aweber?
Aweber is an email marketing platform for companies as well as digital marketing. If you’re a novice or seasoned professional you can make your campaign more visible to any potential audience. The company was established in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to facilitate the integration.
Does Aweber offer customer service?
They do. Customer service on Aweber is available during business hours via chat, phone, or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through the form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.