ECommerce and Email Marketing go together. If you own the online business, you’ll have the power to market the store in the way you wish to.
In writing, this might sound easy, but it isn’t. It’s about engaging with customers, go through social media reviewing blog posts and so on. There is also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter isn’t enough to attract attention. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber, how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Confirmation Spam
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any service or product built upon HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you can view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized for an updated style. You can tweak the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you are able to change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate updates to subscribers via emails instead of the website.
There’s a catch, though. Not all email templates work with RSS feed.
When you select a template, be certain to select one that works with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading, font, style, and color. Images can be utilized here to make the page look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to work with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop in the future. Bonus points for having the landing page of in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Imagine live survey results, sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part performs best, and it can be used to determine the best option for future emails.
It’s possible to find data such as CTA when you change a particular part in the layout. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no limitation in how the tests could go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails opened, pages visited, link clicks, and so on.
To separate the data, you have go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather will be useful in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber to get better outcomes.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on user actions: email opens or clicks on links, site visits, sales made, and so on. AWeber Confirmation Spam
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts using a form. While you can manually input the data, it is also feasible to upload them. It speeds the process and that you don’t experience the anxiety. They will accept the following file types when they import:
You have the option of using an already-generated subject line or making your own. Except when making one, you have to wait for verification by Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Confirmation Spam
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This ensures that the users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via phone, chat or email.
With the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The company’s watermark will appear each time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can begin your marketing from here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You will also be able to see the data from your campaign and see where they come from. One way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even in the absence of funds to purchase. The best part, service for customers is always available. If you don’t have a prior experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in an paid plan, it’s reasonably priced too. Not too much but you’ll benefit from the campaign you’ll develop.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Frequently asked questions (FAQs) AWeber Confirmation Spam
What exactly is Aweber?
An email-based marketing service is a must designed for businesses or digital marketers. No matter if you’re a beginner or experienced it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998 and helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional programming to make the integration smooth.
Does Aweber have support for customers?
They can. The customer service of Aweber is available during business hours by phone, chat, or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts with an online form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.