AWeber Cons

aweber-review

ECommerce and Email Marketing go together. In running your own online shop, you’re given the ability to promote your store in the way you wish to.

It may appear easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.

These days, even the static newsletter is not enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.

This review will cover Aweber the way it works with email marketing, and what you can do.

aweber-logo

Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Cons

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates might appear out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any product or service built upon HTML templates. As an online platform that makes use of automation to create a simple campaign. When the email is delivered to recipients, you can look at the details through their statistics.

AWeber Cons

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to give a modern look. You can alter the colors as well as the font or style. When you can, coding your own template this is also possible.

RSS for Email Templates

For bloggers who have a blog, you are able to convert the content of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant updates to subscribers through emails instead of the website.

There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feeds.

When you select a template, be sure to find one that works with them. If it is not, the template will be used without them.

Builder of the Landing Page

Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions blocking the registration form. It’s just a way to let subscribers to fill in their information.

You can create the heading the font, style, and color. Images can be utilized here to make the page look professional to potential subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not possible at the moment. It’s a feature they need to work on in the future. Plus points for including the landing page of an email marketing platform at least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.

It also combines using dynamic content within the email itself. Imagine live survey results, sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails performs best, and it can be utilized as the basis for any future newsletters.

It is attainable to discover details like CTA when you change one particular aspect or design. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.

There’s no limitation in how the tests could take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject in your database. This includes emails that are opened, pages visited, link clicks, etc.

To divide the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose the segments and then mix them.

The method they use at least is sending emails to various lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.

You can also view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • The history of an individual’s activities

The information you get here can be used in future campaigns. Based on what they accomplish you could make use of Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, sales made, etc. AWeber Cons

If a subscriber clicks on a link, Aweber assigns tags for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”

Creating a Subscriber List

Aweber lets you create an unlimited list of 10 contacts via a form. While you can manually input the details, it’s also feasible to upload them. It will speed up the process , so that you don’t experience the tension. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of an already-generated subject line or creating your own. If you create one, you must wait for verification by the Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what is different from other companies. If you’re calling or live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Cons

If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available on this page. This ensures that the users know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer service via chat, phone, or via email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear each time you mail an email. Features like A/B testing may not be available, however, you can begin your marketing efforts here.

Pro Plan

For the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber to request a quote

In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also see the data of your own campaign and see where they came from. In some way or other, these additional features will greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you get access to the most essential features.

The main selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have enough funds to purchase. The greatest part is that the customer support is available 24/7. For those with no marketing background the Knowledge Base can give you enough information to cover that.

When subscribed to a paid plan It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you make.

Aweber could be the best choice for email marketing tool for all businessmen and marketers.

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Most Frequently Asked Questions (FAQs) AWeber Cons

What exactly is Aweber?

An email-based marketing service is a must designed for companies as well as digital marketing. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to all potential customers. The company was established in 1998, and it helped companies that were of any size.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional programming to facilitate the integration.

Does Aweber offer customer support?

They do. Customer service on Aweber is accessible during business hours via phone, chat or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts through the form. If you are able enter the data manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.

How do campaigns work within Aweber?

Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.

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