ECommerce and Email Marketing go in tandem. If you own your own online shop, you have the option of marketing the store however you would like to.
It could seem straightforward, but it’s actually not. You engage with customers by using social media, interact with them, review blog posts, and more. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletter isn’t enough to attract attention. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber !Contact Address Variable
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any product or service based on HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable for an updated appearance. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS to Email Templates
For those running a blog, you can transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any content with an existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a catch, though. Some email template templates are compatible with RSS feeds.
So when you choose the template, make certain to select one that is compatible with them. If it is not, the template will still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used here to make the page look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time passes. Bonus points for having the landing page of the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Imagine live survey results and scores from sports games, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part does the best job, and is used to determine the best option to send out future newsletters.
There is a possibility of locating information such as CTA when you alter an element in the layout. You can test this by trying out three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There is no limit in how the tests could go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any topic in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you have to go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose and mix segments.
The solution they can use at the very least is to send emails to various lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you get will be useful in future campaigns. Based on the type of campaign they are it is possible to use Aweber for more effective outcomes.
You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, and so on. AWeber !Contact Address Variable
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags can determine the emails that are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts via an online form. While you can manually input the details, it’s also easy to transfer them. It speeds up the process so you won’t feel the tension. It will accept these types of files when they import:
You have the decision of choosing a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for verification from your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber !Contact Address Variable
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of customers you’ll cater to. All plans have access to 24/7 customer support via phone, chat or via email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear every time you send an email. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You will also be able to see the data from your campaign and see where they came from. One way or another the additional features will assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and have access to essential vital features.
The main selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The best part is that service for customers is always available. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in an paid plan It’s affordable too. The cost is not excessive and you will get the best out of the campaign you will make.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber !Contact Address Variable
What exactly is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs as well as digital marketing. Whether you are a beginner or experienced it is possible to make your campaign more visible to any potential audience. The company was founded in 1998 and helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or coding to facilitate the integration.
Does Aweber offer support for customers?
They do. The customer service of Aweber is available during working hours by phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts using an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.