ECommerce and Email Marketing go in tandem. In running your own online shop, you’ll have the option of marketing the store the way you want to.
On paper, it might seem straightforward, but it’s actually not. You engage with customers and go through social media reviewing blog posts and so on. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
These days, even the static newsletters aren’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Contact List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service that are based in HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. When the email is delivered to recipients, you can look at the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to give a modern style. You can change the color and fonts, or even the style. When you can, coding your own template also works.
RSS to Email Templates
For those running a blog, you can convert the content of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a caveat. There aren’t all templates for email that can be used with RSS feed.
If you decide to use the template, make sure you choose one that works with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and no distracting elements are blocking the sign-up form. All it does is allow subscribers to fill in their information.
You can create the heading the font, style, and the color. Photos can be also used to create a page that will look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not possible at the moment. It’s a feature they must work on in the future. Plus points for including on a landing page the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Imagine live survey results and scores from sports games, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one is most effective, and is utilized as the basis for any future email campaigns.
It’s possible to find details like CTA when you alter an element in the layout. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you need to visit your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The solution they can use at least is sending emails to several lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The data you collect here can be used in future campaigns. Based on what they accomplish you could utilize Aweber to get better results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. AWeber Contact List
If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags can decide which emails are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts using the form. While you can manually input the data, it is also feasible to upload them instead. It will speed up the process , so you won’t feel the stress. It will accept these types of files when importing:
You have the option of making use of a pre-generated subject line or making your own. Except when making one, you have to wait for confirmation from Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use them. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Contact List
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support via chat, phone, or email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted by 500 users on your account. The company’s watermark will appear each time you’ll send an email. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.
In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data of your own campaign and see the source of these data. One way or another these features can greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and have access to the most essential features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have the budget to invest in. The best part, service for customers is always available. For those who have no prior experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid subscription, it’s reasonably priced too. The cost is not excessive, and you can get the best out of the campaign you make.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Contact List
What is Aweber?
Aweber is an email marketing platform for businesses as well as digital marketing. No matter if you’re a beginner or seasoned professional, you can help your campaign be more visible to any potential audience. The company was founded in 1998 and helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require the use of a specific widget or coding to ensure seamless integration.
Does Aweber offer customer support?
They do. Customer support on Aweber is accessible during business hours by phone, chat, or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts using the form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.