ECommerce and Email Marketing go hand-in-hand. In running an online store, you’ll have the ability to promote your store the way you want to.
In writing, this may seem straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and so on. You also have the chance of making a sale after the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Contact Number
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any item or service built in HTML templates. Being a platform that makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you can view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to create a fresh appearance. You can alter the colors, font, or style. If you are able to code your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you are able to convert the content of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant updates to subscribers through email, instead of visiting the site.
There’s a caveat. Not all email templates are compatible with an RSS feeds.
So when you choose the template, make certain to select one that is compatible with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading and font, style and color. Images can be utilized in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. It’s a feature they have to develop as time passes. Bonus points for having a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in the email itself. Think live survey results and scores from sports games, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one does the best job, and is used to determine the best option to send out future newsletters.
It is attainable to discover data like CTA in the event that you change one particular aspect or design. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you gather here can be used for future campaigns. Based on the type of campaign they are, you can make use of Aweber for more effective outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. These are sent in response to user actions: email opens and clicks on links, website visits, purchase made, etc. AWeber Contact Number
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build lists of up to 10 contacts with an online form. While you can manually input the details, it’s also easy to transfer them. It will speed up the process so you won’t feel the anxiety. They will accept the following file types for import:
You have the decision of using an already-generated subject line or creating your own. Except when making one, you need to wait for confirmation by the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat or by email, you’ll have their help. Every subscription plan can benefit from these services. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. AWeber Contact Number
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This will ensure that people have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support by chat, phone or via email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The watermark of the company will appear each time you’ll mail an email. Features such as A/B testing will not be usable, but you can start your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data from your campaign and see where they came from. In some way or other the additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you have access to the most essential features.
The main selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even in the absence of budget to invest in. The best part, customer service is readily available. For those who have no marketing background Their Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid subscription, it’s reasonably priced too. Not too much and you will benefit from the campaign you will create.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) AWeber Contact Number
What is Aweber?
An email-based marketing service is a must that is suitable for companies and digital marketers. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional coding to ensure seamless integration.
Does Aweber provide support for customers?
They do. Customer support on Aweber is accessible during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts through the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.