ECommerce and Email Marketing go together. If you own the online business, you have the option of marketing the store the way you want to.
It could seem easy, but it isn’t. You engage with customers, go through social media and blog posts, and so on. You also have the chance of making a sale after the advertisement. One method to promote is through email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Cookies
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for businesses and individuals. It lets users create campaigns and newsletters for any service or product based on HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. After the email is sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to give a modern look. You can alter the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to convert the content of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a catch, though. There aren’t all templates for email that are compatible with an RSS feeds.
When you select a template, be sure you choose one that is compatible with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s just a way to let users to provide their information.
You can create the heading the font, style, and the color. Photos can also be used to create a page that will look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not yet possible. It’s a feature they have to develop as time goes by. Plus points for including a landing page for an email marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results as well as sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one performs best, and it will be used as the one for any future emails.
It is attainable to discover details like CTA when you change an element of the design. It is possible to try this by testing three emails as you mix and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit on how the tests would go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. The issue is when users choose to mix and match segments.
The method they use at the very least is to send emails to various lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you gather will be useful in future campaigns. Based on the type of campaign they are you could use Aweber for better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens and clicks on links, website visits, purchases made, and so on. AWeber Cookies
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build lists of up to 10 contacts via an online form. Although you can manually enter the data, it is also feasible to upload them. It speeds the process and that you don’t experience the stress. They will accept the following file types when they import:
You have the option of using an already-generated subject line or creating your own. Except when making one, you must wait for verification by Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat, or via email, you’ll be able to have their help. Every subscription plan can benefit from these services. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Cookies
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support via phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear each time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also view the results of your campaign and see the source of these data. In one way or another the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and have access to the most essential features.
The main selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have enough budget to invest in. The best part, service for customers is always available. If you don’t have a experience in marketing Their Knowledge Base can give you enough information to cover this.
When subscribed to an paid plan it’s priced reasonably. It’s not too expensive and you will benefit from the campaign you will develop.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Cookies
What exactly is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs or digital marketers. If you’re a novice or veteran you can make your campaign more visible to all potential customers. The company was founded in 1998, and it helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to ensure seamless integration.
Does Aweber offer customer support?
They offer it. Customer service on Aweber is available during working hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts using a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.