ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’ll have the power to market the store the way you want to.
In writing, this could sound simple, but it’s not. It’s about engaging with customers, go through social media, review blog posts, and so on. There’s also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter isn’t enough to grab one’s interest. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Copy Campaign
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service based in HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. After the email is sent to the subscribers, you can view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated style. You can tweak the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you can change the content from an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.
There’s a caveat. Some email template templates are compatible with RSS feed.
So when you choose a template, be certain to select one that can also work with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They capture data, and there are no distractions hindering the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading the font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not possible at the moment. This is a feature that they will need to work on in the future. Plus points for including on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Consider live results from surveys, sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one is most effective, and can be used to determine the best option to send out future email campaigns.
There is a possibility of locating details like CTA when you change a particular part in the layout. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.
The workaround they have at least is sending emails to various lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you gather this way can be utilized in future campaigns. Depending on what they do you could use Aweber for more effective results.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to user actions: email opens or clicks on links, site visits, purchase made, etc. AWeber Copy Campaign
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build lists of up to 10 contacts via a form. Although you can manually enter the data, it is also possible to import them instead. This speeds the process and that you don’t experience the stress. They accept these file types when importing:
You have the option of choosing a pre-generated subject line or creating your own. Except when making one, you must wait for verification from Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll get their input. Every subscription plan can benefit from these services. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Copy Campaign
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone or email.
In the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s watermark will appear every time you mail an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also see the data of your own campaign in action and the source of these data. In some way or other these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you have access to vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even in the absence of budget to invest in. The best part is that the customer support is available 24/7. If you don’t have a prior experience in marketing the Knowledge Base can give you enough details to help you understand this.
If you are enrolled in an paid plan it’s priced reasonably. The cost is not excessive and you will benefit from the campaign you’ll develop.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Copy Campaign
What exactly is Aweber?
An email-based marketing service is a must that is suitable for businesses and digital marketers. If you’re a novice or seasoned professional it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and many more. Some of them will need an additional widget or coding to ensure seamless integration.
Does Aweber provide support for customers?
They can. Customer support on Aweber is accessible during business hours via chat, phone or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns work in Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start by applying a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.