ECommerce and Email Marketing go together. If you own an online store, you’ll have the option of marketing the store the way you want to.
In writing, this may sound easy, but it isn’t. It’s about engaging with customers and go through social media, review blog posts, and much more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter is not enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Copy Messages From One Campaign To Another
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service built on HTML templates. Since it is a platform that makes use of automation to create a simple campaign. Once the email has been delivered to recipients, you can look at the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified for an updated look. You can alter the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
If you run blogs, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feeds.
So when you choose a template, be sure to find one that is compatible with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not currently possible. It’s something they’ll must work on as time goes by. Bonus points for having on a landing page in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results and scores from sports games, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part does the best job, and will be used as the one to send out future newsletters.
It’s possible to find information like CTA when you change a particular part in the layout. You can try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need to go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.
The method they use at a minimum is to send emails to various lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The data you collect will be useful in future campaigns. Based on the type of campaign they are, you can use Aweber for more effective results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. AWeber Copy Messages From One Campaign To Another
When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create lists of up to 10 contacts with a form. While you can manually input the information, it’s possible to import them instead. It will speed up the process , so you don’t have to anxiety. They accept these file types for import:
You can choose between making use of a pre-generated subject line , or making your own. In the event of creating one, you need to wait for verification from Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans can use them. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Copy Messages From One Campaign To Another
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This makes sure that users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone, or email.
With the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will be present every time you mail an email. Features like A/B testing may not be usable, but you can start your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data of your own campaign in action and the source of these data. In one way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you get access to vital features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have the budget to invest in. The greatest part is that the customer support is available 24/7. For those with no experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid plan it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you will develop.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Copy Messages From One Campaign To Another
What exactly is Aweber?
Aweber is an email marketing platform designed for entrepreneurs and digital marketers. Whether you are a beginner or experienced it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require an additional widget or code to ensure seamless integration.
Does Aweber have customer support?
They can. The customer service of Aweber is available during business hours via chat, phone or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts through an online form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will start by applying tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to work with Facebook Analytics as well.