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aweber-review

ECommerce and Email Marketing go together. In running the online business, you’re given the option of marketing the store however you would like to.

In writing, this may sound simple, but it’s not. Customers interact with you by using social media, interact with them reviewing blog posts and so on. You also have the chance of making a sale following the advertisement. Another method of advertising is via email marketing.

Today, even a static newsletters aren’t enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.

This review will talk about Aweber the way the email marketing process works, as well as what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber AWeber Copy Text Bold

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form errors when published
  • Some templates could be old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create newsletters and campaigns for any item or service built in HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. After the email is delivered to recipients, you can look at the details through their statistics.

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable for an updated style. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.

RSS to Email Templates

If you run a blog, you can transform the contents of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. It provides instant updates to subscribers through emails instead of the site.

There’s a catch, though. There aren’t all templates for email that can be used with an RSS feeds.

When you select the template, make certain to select one that works with them. If you don’t, the template could still work without them.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. All it does is allow subscribers to give their details.

You can design the heading, font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll need to work on as time goes by. Also, points for incorporating the landing page of in an email-marketing platform at least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.

It also combines using dynamic content in the email itself. Think live survey results and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails does the best job, and is used as the one for future emails.

It’s possible to find details such as CTA when you alter an element in the layout. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the industry standard.

There is no limit regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.

To separate the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.

The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • The history of an individual’s activities

The information you gather will be useful for future campaigns. Depending on what they do you could use Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens and clicks on links, website visits, purchases made, and so on. AWeber Copy Text Bold

When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to build an unlimited list of 10 contacts with an online form. Although you can manually enter the information, it’s easy to transfer them. It speeds the process and that you don’t experience the anxiety. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using an already-generated subject line or making your own. In the event of creating one, you need to wait for verification from Aweber. Aweber team. It could take a day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from them. Email and live chat support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Copy Text Bold

If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This makes sure that users know what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose between: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat, or email.

Free Plan

In the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The watermark of the company will appear each time you’ll mail an email. Features like A/B testing may not be usable, but you can start your marketing from here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also view the results of your campaign in action and the source of these data. One way or another these features can assist you in your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to the most essential features.

The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It can still work well with the free plan when you don’t have enough funds to purchase. The greatest part is that service for customers is always available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough information to cover this.

If you are enrolled in a paid plan it’s priced reasonably. The cost is not excessive and you will get the best out of the campaign you will make.

Aweber is a great choice for email marketing tool for all marketing or businessperson alike.

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Commonly Asked Questions (FAQs) AWeber Copy Text Bold

What exactly is Aweber?

The Aweber platform for email marketing is designed that is suitable for companies and digital marketers. No matter if you’re a beginner or seasoned professional you can help your campaign be more visible to any potential audience. The company was founded in 1998 and helped companies of all sizes.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional coding to ensure seamless integration.

Does Aweber provide customer support?

They offer it. The customer service of Aweber is available during working hours via chat, phone or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts with an online form. If you are able manually input the data manually.

Can you delete a list on Aweber?

Yes. You can remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.

How do campaigns function in Aweber?

Campaigns in Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.

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