ECommerce and Email Marketing go together. In running the online business, you have the power to market the store in the way you wish to.
In writing, this may seem simple, but it’s not. You engage with customers by using social media, interact with them reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Create A Button In Html
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It lets users create newsletters and campaigns for any item or service based in HTML templates. As a platform that makes use of automation to create a simple campaign. After the email is sent to the subscribers, you can view the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern appearance. You can alter the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS to Email Templates
For bloggers who have blogs, you can change the content from the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. Not all email templates work with an RSS feeds.
When you select a template, be sure to find one that can also work with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions hindering the sign-up form. It’s all it takes is to allow users to provide their information.
You can design the heading and font, style and the color. Images can be utilized here to make the page look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not currently possible. It’s something they’ll have to develop in the future. Also, points for incorporating the landing page of an email marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys, sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and will be utilized as the basis for future email campaigns.
It is attainable to discover details such as CTA in the event that you change an element in the layout. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users choose the segments and then mix them.
The solution they can use at least is sending emails to several lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you get will be useful for future campaigns. Based on the type of campaign they are you could use Aweber for more effective results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens and clicks on links, website visits, purchase made, etc. AWeber Create A Button In Html
When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts with an online form. Although you can manually enter the data, it is also feasible to upload them instead. It will speed up the process so that you don’t experience the tension. They accept these file types when importing:
You have the decision of making use of a pre-generated subject line , or making your own. In the event of creating one, you have to wait for verification by your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Create A Button In Html
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This makes sure that users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s logo will appear each time you send an email. Features like A/B testing may not be usable, but you can start your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also view the results of your campaign in action and where they come from. One way or another these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you have access to essential vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well with the free plan when you don’t have enough budget to invest in. The best part, customer service is readily available. For those with no prior experience in marketing, their Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid plan It’s affordable too. Not too much and you will get the best out of the campaign you will develop.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber Create A Button In Html
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies as well as digital marketing. Whether you are a beginner or experienced you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress, etc. Some of them require an additional widget or coding to ensure seamless integration.
Does Aweber provide support for customers?
They do. The customer service of Aweber is accessible during business hours via chat, phone or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts through an online form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.