AWeber Create A Button

aweber-review

ECommerce and Email Marketing go together. If you own an online store, you’re given the ability to promote your store the way you want to.

On paper, it could seem easy, but it isn’t. It’s about engaging with customers, go through social media reviewing blog posts and more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.

Nowadays, even a static newsletters aren’t enough to draw interest. If you have a plan to implement, you can say hi to Aweber.

This review will discuss Aweber the way it works with email marketing, and what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber AWeber Create A Button

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form errors when published
  • Some templates might appear out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any product or service based upon HTML templates. Since it is a platform uses automation to create a more efficient campaign. When the email is sent to subscribers, you can view the data through their statistics.

AWeber Create A Button

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated appearance. You can alter the colors and fonts, or even the style. If you are able to code your own template this is also possible.

RSS to Email Templates

For those running a blog, you are able to convert the content of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate updates to subscribers via email instead of going to the site.

There’s a caveat, however. There aren’t all templates for email that work with RSS feeds.

If you decide to use a template, be sure to find one that can also work with them. If you don’t, the template could be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s all it takes is to allow subscribers to give their details.

The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used to create a page that will look professional to potential subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Also, points for incorporating the landing page of in an email-marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.

It also combines using dynamic content in the email itself. Think live survey results and scores from sports games or weather updates, and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one does the best job, and will be used as the one to send out future email campaigns.

It is attainable to discover data such as CTA when you alter one particular aspect of the design. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the standard for industry.

There’s no limitation regarding how tests will go, giving freedom on the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic in your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To divide the data, you need to go to your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. The issue is when users choose and mix segments.

The solution they can use at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.

You can also view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • An individual’s history of activities

The information you get this way can be utilized in future campaigns. Based on what they accomplish, you can utilize Aweber for better results.

Marketing Automation

You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. AWeber Create A Button

If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags can determine the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to build lists of up to 10 contacts via an online form. While you can manually input the details, it’s also possible to import them. It will speed up the process so you won’t feel the anxiety. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line or creating your own. If you create one, you must wait for confirmation from your Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what stands out from the rest. If you’re calling, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Create A Button

If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This makes sure that users have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Free and Pro. The main difference between these plans and other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone, or via email.

Free Plan

With the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear each time you mail an email. Features like A/B testing won’t be available, but you can start your marketing from here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts Contact Aweber to request a quote

In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the results of your campaign and see where they come from. One way or another these features can significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you get access to essential vital features.

The most important selling point is its many templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well with the free plan when you don’t have enough budget to spend on. The greatest part is that service for customers is always available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough information to cover the basics.

When subscribed to a paid plan It’s affordable too. The cost is not excessive and you will get the best out of the campaign you’ll make.

Aweber can be the go-to email marketing tool for all marketer or businessperson.

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Most Frequently asked questions (FAQs) AWeber Create A Button

What is Aweber?

An email-based marketing service is a must that is suitable for businesses and digital marketers. Whether you are a beginner or veteran you can increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped businesses regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or coding to ensure seamless integration.

Does Aweber have customer support?

They offer it. Customer service on Aweber is available during working hours by phone, chat or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts with the form. If you’re able to, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.

How do campaigns function within Aweber?

Campaigns within Aweber can work in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.

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