ECommerce and Email Marketing go in tandem. In running an online store, you’ll have the ability to promote your store however you would like to.
It may seem simple, but it’s not. It’s about engaging with customers and go through social media, review blog posts, and so on. There is also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletters aren’t enough to draw attention. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Create A Segment
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product based on HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. After the email is sent to recipients, you can look at the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified for an updated appearance. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you can convert the content of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with already an RSS feed. It provides instant notifications to subscribers via email instead of going to the website.
There’s a caveat. Not all email templates are compatible with an RSS feeds.
So when you choose a template, be certain to select one that works with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. It’s just a way to let subscribers to give their details.
You can create the heading the font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Bonus points for having a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Consider live results from surveys as well as sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one performs best, and it is used as the one for any future newsletters.
It’s possible to find details such as CTA in the event that you change one particular aspect of the design. You can test this by trying out three different emails while mixing and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit regarding how tests will go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any topic in your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. The issue is when users select to mix and match segments.
The method they use at the very least is to send emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get this way can be utilized for future campaigns. Based on what they accomplish, you can make use of Aweber for more effective results.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. AWeber Create A Segment
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create a list of up to 10 contacts using the form. While you can manually input the data, it is also easy to transfer them. It speeds the process and you don’t have to tension. They will accept the following file types when importing:
You have the option of using an already-generated subject line or creating your own. In the event of creating one, you must wait for verification from Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling, live chat, or via email, you’ll be able to get their input. All subscription plans can use these services. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Create A Segment
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This will ensure that people have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat or via email.
With the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you mail an email. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the data of your own campaign in action and where they come from. In some way or other the additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and have access to vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well with the free plan in the absence of funds to purchase. The greatest part is that service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive and you will benefit from the campaign you’ll develop.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) AWeber Create A Segment
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. If you’re a novice or experienced it is possible to make your campaign more visible to all potential customers. The company was established in 1998 and has helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress, etc. Some of them will need an additional widget or programming to make the integration smooth.
Does Aweber offer customer support?
They do. Customer service on Aweber is available during working hours via phone, chat or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts with the form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will start by applying a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.