ECommerce and Email Marketing go together. In running the online business, you’re given the power to market the store the way you want to.
On paper, it could appear easy, but it isn’t. You engage with customers, go through social media reviewing blog posts and more. There is also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
Today, even a static newsletter is not enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber the way it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Create A Signature Ad
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any item or service based upon HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. When the email is sent to the recipients, you can look at the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to give a modern style. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS for Email Templates
If you run blogs, you can change the content from the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a catch, though. Some email template templates are compatible with RSS feeds.
If you decide to use a template, be sure you choose one that can also work with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and do not have distracting elements taking away from the sign-up form. All it does is allow users to provide their information.
You can create the heading the font, style, and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll must work on in the future. Plus points for including a landing page for the email marketing system at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in the email itself. Imagine live survey results as well as sports game scores or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails does the best job, and is used to determine the best option to send out future emails.
It’s possible to find information such as CTA when you alter a particular part of the design. You can try this by testing three emails as you mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose and mix segments.
The workaround they have at a minimum is to send emails to several lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The data you collect here can be used for future campaigns. Based on what they accomplish it is possible to utilize Aweber for better outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchases made, and so on. AWeber Create A Signature Ad
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with the form. While you can manually input the information, it’s feasible to upload them. It speeds the process and you don’t have to anxiety. It will accept these types of files when importing:
You can choose between choosing a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for verification from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling or live chat or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Create A Signature Ad
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This makes sure that users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll cater to. All plans offer 24/7 customer service via phone, chat, or email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear every time you send an email. Features such as A/B testing will not be available, however, you can begin your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign and see where they come from. In one way or another, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and have access to essential vital features.
The main selling points are its many templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The best part, the customer support is available 24/7. For those with no marketing background Their Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid plan it’s priced reasonably. It’s not too expensive, and you can benefit from the campaign you’ll develop.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Create A Signature Ad
What exactly is Aweber?
Aweber is an email marketing platform designed for companies as well as digital marketing. Whether you are a beginner or experienced you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and more. Some of them will need an additional widget or coding to ensure seamless integration.
Does Aweber have support for customers?
They do. Customer support on Aweber is available during business hours via phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts with a form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag applied. If you subscribe, your campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign would begin by applying tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.