ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the power to market the store however you would like to.
On paper, it may appear easy, but it isn’t. You engage with customers and go through social media reviewing blog posts and more. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter is not enough to draw attention. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Create Full Image Background
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based on HTML templates. Since it is a platform uses automation to create a more efficient campaign. Once the email has been sent to subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to give a modern style. You can change the color, font, or style. When you can, coding your own template also works.
RSS for Email Templates
For bloggers who have a blog, you can change the content from your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feeds.
If you decide to use a template, be sure you choose one that works with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow users to provide their information.
You can design the heading the font, style, and color. Photos can also be used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time passes. Bonus points for having a landing page for an email marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within the email itself. Consider live results from surveys as well as sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part is most effective, and is utilized as the basis to send out future email campaigns.
There is a possibility of locating details like CTA when you change a particular part in the layout. You can test this by experimenting with three emails , mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you need go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The method they use at a minimum is to send emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Depending on what they do it is possible to use Aweber to get better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. AWeber Create Full Image Background
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build a list of up to 10 contacts with a form. Although you can manually enter the information, it’s feasible to upload them instead. It speeds up the process so that you don’t experience the anxiety. They accept these file types when they import:
You have the option of making use of a pre-generated subject line , or making your own. If you create one, you must wait for confirmation by your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber Create Full Image Background
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This ensures that the users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of subscribers that you can cater to. All plans offer 24/7 customer support via chat, phone, or via email.
In the Free Plan, you get access to Aweber at no cost. However, you’re only limited by 500 users on your account. The watermark of the company will appear every time you’ll make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B tests and more essential features like marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also the source of these data. In some way or other, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and have access to vital features.
The major selling points are its many templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have the budget to spend on. The greatest part is that customer service is readily available. For those with no prior experience in marketing Their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in an paid plan It’s affordable too. Not too much and you will get the best out of the campaign you develop.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Frequently asked questions (FAQs) AWeber Create Full Image Background
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for companies or digital marketers. Whether you are a beginner or veteran, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional code to facilitate the integration.
Does Aweber provide customer service?
They do. The customer service of Aweber is accessible during business hours by phone, chat or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts with the form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.