ECommerce and Email Marketing go together. In running your own online shop, you have the ability to promote your store the way you want to.
In writing, this could seem easy, but it isn’t. Customers interact with you by using social media, interact with them, review blog posts, and more. You also have the chance of making a sale after the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Creating A Template
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any product or service based in HTML templates. Being a platform, it makes use of automation to create a simple campaign. Once the email has been sent to the subscribers, you can view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to give a modern style. You can change the color as well as the font or style. If you’re able, you can code your own template also works.
RSS to Email Templates
For those running a blog, you are able to change the content from an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This provides immediate updates to subscribers via email instead of going to the site.
There’s a caveat, however. There aren’t all templates for email that work with RSS feeds.
If you decide to use the template, make sure to find one that works with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. It’s just a way to let subscribers to give their details.
You can design the heading and font, style and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not currently possible. This is a feature that they will need to work on as time goes by. Also, points for incorporating on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results, sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails performs best, and it is used as the one for any future email campaigns.
It is attainable to discover data like CTA when you alter a particular part in the layout. It is possible to try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation on how the tests would go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose and mix segments.
The workaround they have at least is sending emails to various lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The data you collect will be useful for future campaigns. Based on the type of campaign they are it is possible to utilize Aweber to get better outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchases made, etc. AWeber Creating A Template
If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts using the form. Although you can manually enter the details, it’s also easy to transfer them. This speeds up the process so that you don’t experience the tension. They accept these file types when importing:
You can choose between choosing a pre-generated subject line , or making your own. Except when making one, you must wait for verification from the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans can use these services. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Creating A Template
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via phone, chat, or email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you mail an email. Features like A/B testing won’t be usable, but you can begin your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also see the data from your campaign and see where they come from. In one way or another, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to the most essential features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The best part, customer service is readily available. For those who have no marketing background the Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll get the best out of the campaign you will develop.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) AWeber Creating A Template
What is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs and digital marketers. Whether you are a beginner or experienced you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional coding to make the integration smooth.
Does Aweber provide customer service?
They do. Customer support on Aweber is available during working hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts with an online form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.