ECommerce and Email Marketing go hand-in-hand. In running the online business, you’re given the ability to promote your store the way you want to.
In writing, this may appear straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Crm Integration
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any item or service that are based in HTML templates. Since it is an online platform uses automation to create a simple campaign. When the email is sent to the subscribers, you can view the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to give a modern appearance. You can change the color and fonts, or even the style. If you’re able, you can code your own template also works.
RSS for Email Templates
If you run a blog, you are able to change the content from the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feed.
When you select a template, be sure to find one that is compatible with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. All it does is allow subscribers to give their details.
You can create the heading and font, style and the color. Images can be utilized here to make the page look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. This is a feature that they will must work on as time passes. Bonus points for having the landing page of the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys, sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part performs best, and it will be used as the one for any future emails.
It’s possible to find information such as CTA when you alter an element of the design. You can test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you’ll need to go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The method they use at least is sending emails to various lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you gather here can be used for future campaigns. Based on what they accomplish, you can make use of Aweber for better outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings, link clicks, site visits, purchase made, etc. AWeber Crm Integration
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts via an online form. Although you can manually enter the information, it’s easy to transfer them instead. This speeds up the process so you don’t have to tension. It will accept these types of files when they import:
You have the option of making use of a pre-generated subject line , or creating your own. If you create one, you need to wait for confirmation from your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans can use them. Live chat and email support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Crm Integration
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The difference here compared to other email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat, or via email.
With the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you send an email. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. In some way or other these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and have access to essential vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the budget to invest in. The best part, customer service is readily available. For those who have no experience in marketing, their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid plan It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you’ll develop.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Commonly asked questions (FAQs) AWeber Crm Integration
What is Aweber?
An email-based marketing service is a must designed for companies and digital marketers. No matter if you’re a beginner or experienced, you can help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and more. Some of them will need the use of a specific widget or code to make the integration smooth.
Does Aweber have customer support?
They can. The customer service of Aweber is accessible during business hours via chat, phone, or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts with an online form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.