ECommerce and Email Marketing go in tandem. In running your own online shop, you’re given the power to market the store however you would like to.
In writing, this might appear simple, but it’s not. It’s about engaging with customers, go through social media and blog posts, and more. You also have the chance of making a sale following the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletter is not enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Crm
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any product or service based upon HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to give a modern appearance. You can tweak the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you are able to change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via emails instead of the site.
There’s a caveat. Some email template templates can be used with an RSS feed.
If you decide to use a template, be sure you choose one that is compatible with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They collect data and there are no distractions taking away from the registration form. It’s just a way to let subscribers to give their details.
You can design the heading the font, style, and the color. Images can be utilized here to make the page look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not currently possible. It’s a feature they have to develop as time passes. Plus points for including the landing page of an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within the email itself. Imagine live survey results as well as sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it is used to determine the best option for future newsletters.
There is a possibility of locating details like CTA in the event that you change one particular aspect or design. It is possible to try this by testing three emails as you mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have to visit the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose and mix segments.
The workaround they have at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect will be useful for future campaigns. Based on what they accomplish it is possible to make use of Aweber for more effective outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, purchases made, and so on. AWeber Crm
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags can decide the emails that are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts via an online form. Although you can manually enter the details, it’s also possible to import them. It will speed the process and that you don’t experience the tension. They accept these file types when they import:
You have the decision of choosing a pre-generated subject line or creating your own. Except when making one, you have to wait for verification by your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll have their help. All subscription plans can use them. Chat and emails are available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Crm
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available on this page. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support by phone, chat or email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The watermark of the company will appear each time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can begin your marketing here.
In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing and more essential features like marketing automation. You can also see the data of your own campaign and see where they came from. In one way or another the additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you have access to vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have enough funds to purchase. The best part is that service for customers is always available. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough information to cover the basics.
When subscribed to an paid plan it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you create.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Crm
What exactly is Aweber?
Aweber is an email marketing platform for entrepreneurs as well as digital marketing. No matter if you’re a beginner or seasoned professional it is possible to help your campaign be more visible to any potential audience. The company was established in 1998 and helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and more. Some of them require an additional widget or code to make the integration smooth.
Does Aweber provide support for customers?
They do. Customer service on Aweber is available during business hours via chat, phone or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts through a form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.