ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’ll have the ability to promote your store however you would like to.
It could seem simple, but it’s not. It’s about engaging with customers, go through social media reviewing blog posts and more. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.
Today, even a static newsletters aren’t enough to attract interest. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Css Setup
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service based upon HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to give a modern style. You can tweak the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For bloggers who have blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.
There’s a catch, though. Not all email templates work with RSS feeds.
If you decide to use the template, make certain to select one that works with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They are designed to collect information, and do not have distracting elements taking away from the registration form. It’s all it takes is to allow users to provide their information.
You can design the heading, font, style, and color. Photos can also be used to create a page that will look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not currently possible. It’s something they’ll have to develop as time passes. Plus points for including on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content in the email itself. Imagine live survey results and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part performs best, and it can be utilized as the basis for any future email campaigns.
There is a possibility of locating details like CTA when you change a particular part in the layout. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any topic in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To separate the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The method they use at the very least is to send emails to various lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Based on the type of campaign they are you could utilize Aweber for more effective outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings or clicks on links, site visits, sales made, and so on. AWeber Css Setup
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent out to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts with an online form. Although you can manually enter the details, it’s also easy to transfer them. It speeds up the process , so that you don’t experience the stress. It will accept these types of files when importing:
You can choose between making use of a pre-generated subject line , or making your own. In the event of creating one, you must wait for verification from Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling, live chat, or by email, you’ll have their help. All subscription plans have the ability to use these services. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Css Setup
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This ensures that the users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer service via phone, chat, or email.
In the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will be present every time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also view the results of your campaign and see where they came from. One way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you have access to the most essential features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have enough budget to spend on. The best part, the customer support is available 24/7. For those who have no prior experience in marketing Their Knowledge Base can give you enough information to cover that.
If you are enrolled in an paid plan It’s affordable too. It’s not too expensive and you will get the best out of the campaign you will create.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber Css Setup
What is Aweber?
Aweber is an email marketing platform that is suitable for businesses or digital marketers. No matter if you’re a beginner or seasoned professional, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or coding to ensure seamless integration.
Does Aweber provide support for customers?
They offer it. The customer service of Aweber is available during working hours via phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with an online form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start by applying tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.