ECommerce and Email Marketing go together. If you own your own online shop, you have the ability to promote your store in the way you wish to.
On paper, it may appear simple, but it’s not. It’s about engaging with customers, go through social media and blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletters aren’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Csv Export
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service that are based upon HTML templates. As a platform, it makes use of automation to create a simple campaign. Once the email has been sent to the subscribers, you can view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to create a fresh look. You can alter the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS to Email Templates
If you run a blog, you are able to convert the content of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.
There’s a catch, though. Some email template templates work with an RSS feeds.
When you select a template, be certain to select one that is compatible with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. It’s all it takes is to allow users to provide their information.
You can design the heading the font, style, and color. Photos can be also used here to make the page look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to work with Google Analytics, it is not possible at the moment. It’s a feature they need to work on in the future. Also, points for incorporating on a landing page the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Think live survey results as well as sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and can be utilized as the basis for future email campaigns.
It is attainable to discover information like CTA when you alter one particular aspect or design. You can try this by testing three emails , mixing and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you need to go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.
The workaround they have at the very least is to send emails to multiple lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you gather this way can be utilized in future campaigns. Based on what they accomplish you could utilize Aweber for more effective outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. AWeber Csv Export
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts using the form. While you can manually input the data, it is also feasible to upload them. It speeds the process and that you don’t experience the anxiety. It will accept these types of files when they import:
You can choose between using an already-generated subject line or creating your own. In the event of creating one, you have to wait for verification by your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone, live chat, or by email, you’ll have their help. All subscription plans can use these services. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber Csv Export
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone, or email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear every time you’ll mail an email. Features such as A/B testing will not be available, but you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also see the data of your own campaign in action and the source of these data. In one way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you get access to essential vital features.
The main selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even in the absence of budget to invest in. The best part, service for customers is always available. If you don’t have a marketing background the Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in an paid plan It’s affordable too. Not too much and you will make the most of the campaign you develop.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Csv Export
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses and digital marketers. No matter if you’re a beginner or veteran, you can increase the visibility of your campaign to all potential customers. The company was established in 1998, and it helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional programming to make the integration smooth.
Does Aweber have customer support?
They do. Customer service on Aweber is available during working hours via chat, phone or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts with the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.