ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’ll have the power to market the store the way you want to.
In writing, this may appear simple, but it’s not. Customers interact with you and go through social media, review blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Csv Update Fields
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based upon HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified for an updated style. You can change the color as well as the font or style. If you are able to code your own template which also works as well.
RSS to Email Templates
For those running blogs, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This provides immediate updates to subscribers via emails instead of the site.
There’s a catch, though. Not all email templates can be used with RSS feeds.
If you decide to use a template, be sure you choose one that is compatible with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and there are no distractions blocking the registration form. All it does is allow subscribers to fill in their information.
You can design the heading, font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it could be used with Google Analytics, it is not currently possible. It’s a feature they have to develop as time passes. Also, points for incorporating a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content within the email itself. Imagine live survey results as well as sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it is used to determine the best option for any future emails.
It’s possible to find information like CTA when you alter a particular part or design. You can test this by trying out three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have to go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. The issue is when users choose to mix and match segments.
The workaround they have at least is sending emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you get will be useful for future campaigns. Based on what they accomplish you could make use of Aweber to get better results.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchases made, and so on. AWeber Csv Update Fields
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts using the form. While you can manually input the data, it is also possible to import them. This speeds the process and that you don’t experience the anxiety. They accept these file types when importing:
You have the decision of making use of a pre-generated subject line or making your own. If you create one, you have to wait for verification by Aweber. Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Csv Update Fields
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are available here. This will ensure that people know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear every time you’ll send an email. Features like A/B testing may not be usable, but you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they come from. One way or another the additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and have access to the most essential features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of budget to spend on. The best part is that the customer support is available 24/7. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.
When subscribed to an paid plan It’s affordable too. It’s not too expensive, and you can make the most of the campaign you will develop.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Csv Update Fields
What is Aweber?
The Aweber platform for email marketing is designed for businesses and digital marketers. No matter if you’re a beginner or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional code to make the integration smooth.
Does Aweber offer customer service?
They do. Customer support on Aweber is available during business hours via phone, chat or via email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts with a form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.