ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’re given the power to market the store in the way you wish to.
On paper, it might sound easy, but it isn’t. It’s about engaging with customers and go through social media and blog posts, and more. There is also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletter isn’t enough to grab one’s attention. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Csv
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product based upon HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you can view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to create a fresh look. You can change the color as well as the font or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you can convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any content with an existing RSS feed. It provides instant updates to subscribers via email instead of going to the site.
There’s a caveat, however. Not all email templates can be used with an RSS feeds.
So when you choose the template, make sure to find one that works with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and there are no distractions taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used to create a page that will look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to work with Google Analytics, it is not yet possible. This is a feature that they will must work on in the future. Bonus points for having a landing page for an email marketing platform at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within the email itself. Consider live results from surveys as well as sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it is used as the one to send out future newsletters.
It’s possible to find information such as CTA when you alter an element of the design. You can try this by testing three emails as you mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation on how the tests would go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To divide the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The workaround they have at the very least is to send emails to several lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get here can be used for future campaigns. Depending on what they do, you can make use of Aweber to get better outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber Csv
When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create a list of up to 10 contacts with an online form. While you can manually input the data, it is also possible to import them instead. This speeds up the process so you don’t have to stress. They accept these file types when importing:
You have the decision of making use of a pre-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation by the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans can use them. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber Csv
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This makes sure that users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing may not be available, but you can start your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also view the data from your campaign and see where they come from. In one way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you get access to vital features.
The main selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have enough budget to invest in. The greatest part is that service for customers is always available. For those who have no prior experience in marketing, their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid subscription It’s affordable too. The cost is not excessive but you’ll benefit from the campaign you’ll develop.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Frequently asked questions (FAQs) AWeber Csv
What is Aweber?
The Aweber platform for email marketing is designed for businesses or digital marketers. Whether you are a beginner or veteran it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber offer support for customers?
They do. The customer service of Aweber is available during business hours via chat, phone or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts with an online form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. When you subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.