AWeber Curated Newsletters

aweber-review

ECommerce and Email Marketing go together. When you manage the online business, you have the option of marketing the store in the way you wish to.

On paper, it may appear simple, but it’s not. It’s about engaging with customers and go through social media, review blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.

Nowadays, even a static newsletter is not enough to draw attention. If you have a plan in your mind, send a message to Aweber.

This review will discuss Aweber, how email marketing works, and what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber AWeber Curated Newsletters

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form errors when published
  • Some templates might appear out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any service or product built in HTML templates. Being a platform that makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the details through their statistics.

AWeber Curated Newsletters

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated look. You can tweak the colors and fonts, or even the style. If you are able to code your own template which also works as well.

RSS for Email Templates

For bloggers who have blogs, you can convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This provides immediate updates to subscribers via emails instead of the website.

There’s a caveat. Not all email templates work with RSS feeds.

If you decide to use the template, make sure you choose one that is compatible with them. If you don’t, the template could still work without the templates.

Builder of the Landing Page

Landing Pages are among the latest features that were added to Aweber. They capture data, and no distracting elements are taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.

You can create the heading and font, style and color. Photos can also be used here to make the page look professional for potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. It’s something they’ll need to work on in the future. Plus points for including on a landing page an email marketing platform at least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.

It includes the use of dynamic content in emails themselves. Imagine live survey results, sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails is most effective, and can be utilized as the basis for future emails.

There is a possibility of locating data such as CTA when you change a particular part or design. It is possible to try this by testing three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.

There’s no limitation in how the tests could go, giving freedom on the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you’ll need to visit the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. The issue is when users select to mix and match segments.

The workaround they have at a minimum is to send emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • The history of an individual’s activities

The information you gather here can be used in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. AWeber Curated Newsletters

When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”

Creating a Subscriber List

Aweber allows you to create an unlimited list of 10 contacts with a form. Although you can manually enter the details, it’s also possible to import them instead. It speeds up the process so that you don’t experience the anxiety. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing a pre-generated subject line , or creating your own. In the event of creating one, you must wait for confirmation from Aweber. Aweber team. It can take a day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll get their input. Every subscription plan can benefit from them. Chat and emails support is accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber Curated Newsletters

If you’re new to the email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This will ensure that people have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer service via chat, phone or email.

Free Plan

In the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The watermark of the company will be present every time you’ll send an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a price

With this plan, you’ll get access to A/B tests and more essential features like marketing automation. You will also be able to see the data from your campaign as it is being implemented and also the source of these data. In one way or another these features can greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you get access to the most essential features.

The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free version even in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. For those with no marketing background Their Knowledge Base can give you sufficient information to answer that.

If you’re enrolled in a paid plan It’s affordable too. The cost is not excessive and you will benefit from the campaign you’ll make.

Aweber can be the go-to email marketing tool for all businessmen and marketers.

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Most Frequently asked questions (FAQs) AWeber Curated Newsletters

What is Aweber?

The Aweber platform for email marketing is designed designed for businesses or digital marketers. Whether you are a beginner or experienced, you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped businesses of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM like Salesforce, web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional programming to facilitate the integration.

Does Aweber provide support for customers?

They offer it. The customer service of Aweber is available during business hours via phone, chat or via email. It also offers the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using a form. If you are able enter the data manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.

What are the campaigns that work within Aweber?

Campaigns in Aweber can be executed in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start with the application of tags to identify the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.

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