ECommerce and Email Marketing go hand-in-hand. In running an online store, you’ll have the power to market the store the way you want to.
It may appear straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and much more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletters aren’t enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Current Issues
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service based upon HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated look. You can tweak the colors and fonts, or even the style. When you can, coding your own template also works.
RSS feed to Email Templates
For those running a blog, you are able to transform the contents of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the site.
There’s a caveat. Not all email templates work with an RSS feed.
So when you choose a template, be sure to find one that is compatible with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading and font, style and the color. Photos can be also used to create a page that will look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time goes by. Plus points for including a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Imagine live survey results, sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part is most effective, and is used to determine the best option for any future email campaigns.
There is a possibility of locating information such as CTA when you alter a particular part in the layout. It is possible to test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There is no limit on how the tests would go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any topic within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you’ll need to go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The workaround they have at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect will be useful in future campaigns. Based on what they accomplish, you can utilize Aweber to get better outcomes.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. AWeber Current Issues
If a subscriber clicks on a link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts using an online form. Although you can manually enter the information, it’s easy to transfer them. This speeds the process and you don’t have to stress. It will accept these types of files when importing:
You have the decision of choosing a pre-generated subject line , or making your own. Except when making one, you need to wait for verification by Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Current Issues
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This will ensure that people have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone, or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will be present every time you send an email. Features like A/B testing won’t be available, but you can begin your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign and see the source of these data. In one way or another the additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and have access to the most essential features.
The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the budget to spend on. The best part is that the customer support is available 24/7. If you don’t have a experience in marketing the Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid plan It’s affordable too. The cost is not excessive and you will benefit from the campaign you will make.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Current Issues
What exactly is Aweber?
An email-based marketing service is a must for companies or digital marketers. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional coding to make the integration smooth.
Does Aweber provide support for customers?
They can. Customer service on Aweber is available during working hours by phone, chat or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts using the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.