ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you have the ability to promote your store the way you want to.
On paper, it could sound easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter is not enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Custom App
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any service or product based on HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to recipients, you can look at the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable for an updated appearance. You can change the color, font, or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For those running blogs, you can change the content from an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a caveat. There aren’t all templates for email that work with RSS feed.
So when you choose a template, be sure to find one that is compatible with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading and font, style and the color. Photos can be also used here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll must work on as time goes by. Plus points for including on a landing page the email marketing system at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within an email. Think live survey results, sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails performs best, and it is utilized as the basis to send out future email campaigns.
It is attainable to discover data like CTA when you alter a particular part of the design. You can try this by testing three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction in how the tests could go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. The issue is when users select and mix segments.
The method they use at the very least is to send emails to multiple lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to use Aweber for more effective results.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, sales made, and so on. AWeber Custom App
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags can determine which emails are sent out to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create a list of up to 10 contacts with an online form. While you can manually input the details, it’s also easy to transfer them instead. It will speed up the process so you won’t feel the anxiety. It will accept these types of files when they import:
You can choose between choosing an already-generated subject line or creating your own. If you create one, you need to wait for confirmation from your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Custom App
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This will ensure that people are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. All plans offer 24/7 customer support via chat, phone, or email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you send an email. Features like A/B testing won’t be usable, but you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they come from. In some way or other these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have the budget to invest in. The best part, service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough information to cover that.
When subscribed to a paid plan, it’s reasonably priced too. Not too much but you’ll benefit from the campaign you’ll create.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Frequently asked questions (FAQs) AWeber Custom App
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs and digital marketers. If you’re a novice or experienced, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress, etc. Certain of them may require an additional widget or programming to facilitate the integration.
Does Aweber offer customer service?
They offer it. The customer service of Aweber is accessible during business hours via chat, phone, or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.