ECommerce and Email Marketing go in tandem. In running the online business, you’re given the ability to promote your store the way you want to.
It could seem simple, but it’s not. It’s about engaging with customers and go through social media reviewing blog posts and much more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter is not enough to draw attention. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Custom Field Personalize
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product built on HTML templates. As a platform that makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you can view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to create a fresh look. You can alter the colors, font, or style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run blogs, you can transform the contents of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.
There’s a catch, though. Not all email templates can be used with an RSS feed.
If you decide to use a template, be sure to find one that is compatible with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and do not have distracting elements taking away from the sign-up form. All it does is allow users to provide their information.
You can create the heading the font, style, and the color. Images can be utilized to create a page that will look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Bonus points for having a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys and scores from sports games, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails is most effective, and will be utilized as the basis for future newsletters.
It’s possible to find details like CTA when you alter a particular part or design. You can test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction on how the tests would go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you need to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose to mix and match segments.
The solution they can use at a minimum is to send emails to various lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect here can be used in future campaigns. Based on what they accomplish, you can make use of Aweber for better outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on user actions: email opens or clicks on links, site visits, sales made, etc. AWeber Custom Field Personalize
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. The tags can determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts via the form. While you can manually input the data, it is also feasible to upload them instead. It will speed the process and you won’t feel the tension. They will accept the following file types when they import:
You have the decision of choosing a pre-generated subject line or making your own. In the event of creating one, you have to wait for verification from Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat or email, you can have their help. All subscription plans can use these services. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber Custom Field Personalize
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This will ensure that people know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via phone, chat, or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s logo will appear every time you mail an email. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the data from your campaign as it is being implemented and also the source of these data. In one way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and have access to essential vital features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even in the absence of budget to spend on. The best part, service for customers is always available. If you don’t have a experience in marketing Their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid subscription it’s priced reasonably. The cost is not excessive and you will benefit from the campaign you will develop.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber Custom Field Personalize
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs or digital marketers. Whether you are a beginner or seasoned professional you can make your campaign more visible to all potential customers. The company was founded in 1998 and has helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM like Salesforce, web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber offer support for customers?
They offer it. Customer service on Aweber is available during working hours by phone, chat or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts using an online form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.