AWeber Custom Url

aweber-review

ECommerce and Email Marketing go together. When you manage the online business, you’ll have the power to market the store in the way you wish to.

It could appear straightforward, but it’s actually not. You engage with customers, go through social media, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.

These days, even the static newsletters aren’t enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.

This review will talk about Aweber, how the email marketing process works, as well as what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber AWeber Custom Url

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates could be old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product that are based on HTML templates. As a platform that makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you are able to view the information through their stats.

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to create a fresh appearance. You can change the color and fonts, or even the style. When you can, coding your own template also works.

RSS feed to Email Templates

For bloggers who have a blog, you can change the content from the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.

There’s a caveat, however. Not all email templates can be used with an RSS feed.

If you decide to use the template, make certain to select one that works with them. If it is not, the template will still be used without them.

Landing Page Builder

Landing Pages are the latest feature added in Aweber. They capture data, and no distracting elements are hindering the registration form. All it does is allow subscribers to fill in their information.

You can create the heading and font, style and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.

This feature, however, cannot be tested using automated A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop in the future. Also, points for incorporating on a landing page in an email-marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users make actions not done before in traditional newsletters like making an appointment.

This incorporates the use of dynamic content in emails themselves. Consider live results from surveys as well as sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part does the best job, and will be used as the one to send out future emails.

It is attainable to discover data such as CTA when you alter an element in the layout. You can test this by trying out three emails as you mix and match. Most email marketing tools adhere to three variations as the industry standard.

There’s no limitation in how the tests could go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.

To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. The issue is when users choose the segments and then mix them.

The workaround they have at least is sending emails to several lists. Lists can be excluded from mailings, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The data you collect here can be used in future campaigns. Depending on what they do you could utilize Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by designing the sales funnels of your choice. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber Custom Url

When a subscriber clicks an email link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to create lists of up to 10 contacts via the form. Although you can manually enter the details, it’s also possible to import them instead. This speeds up the process , so that you don’t experience the tension. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line , or making your own. If you create one, you need to wait for verification by your Aweber team. It can take a full day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or email, you can get their input. Every subscription plan can benefit from these services. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Custom Url

If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat or email.

Free Plan

If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will be present every time you make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing efforts here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber to request a quote

In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also see the data from your campaign in action and where they come from. In some way or other the additional features will assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you have access to essential vital features.

The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free plan even in the absence of budget to spend on. The best part, customer service is readily available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough information to cover the basics.

When subscribed to a paid subscription, it’s reasonably priced too. It’s not too expensive but you’ll get the best out of the campaign you create.

Aweber could be the best choice for email marketing for any beginning marketer or businessperson.

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Most Frequently Asked Questions (FAQs) AWeber Custom Url

What is Aweber?

An email-based marketing service is a must designed for businesses and digital marketers. If you’re a novice or experienced, you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped companies that were of any size.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to facilitate the integration.

Does Aweber offer support for customers?

They can. Customer service on Aweber is accessible during business hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts through an online form. If you are able enter the information manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at anytime.

How do campaigns work within Aweber?

Campaigns on Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will start by applying tags to identify the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.

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